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Articles about Niches


Commercial | March 2018 
Senior Housing’s Fruitful Appeal
Imagine coming home to a spacious, open living space equipped with marble countertops, hardwood floors and an in-unit washer and dryer. Outside your front door are expansive common spaces filled with ...
By Trace Wilson, director, PGIM Real Estate Finance

Commercial | February 2018 
Take a Local Approach to Hard Money
There are a lot of options when looking to get a hard money loan for a fix-and-flip or rehab project. Commercial mortgage brokers can feel overwhelmed in knowing who to trust and where to go to find t...
By Steve Bond, president, Trius Lending Partners

Commercial | February 2018 
Carve Out Your Niche
A commercial mortgage broker needs something to stand apart. In a highly competitive lending market, it’s especially important to carve out a niche in order to grow market share. Generally, fo...
By Jason M. Aubrey, principal, PlattPointe Capital

Residential | February 2018 
Corner the Niche Market
With so many loan programs offered to borrowers today, one mortgage company cannot offer all of them. Most companies specialize in the programs they are good at closing. Originators must learn those p...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | February 2018 
Outshine the Competition
In today’s competitive mortgage market, it seems that an overabundance of originators rely on the same old, stale sales propositions. There is nothing inherently wrong with sticking to tried-and-true ...
By Tim Ross, CEO, Ross Mortgage Corp.

Residential | February 2018 
Appeal to Next-Generation Investors
Most businesses today are appealing to millennials, as well as their younger Gen Z brothers and sisters who are just starting to graduate from high school and college. With good reason: Millennials ha...
By Michael Miller, chief marketing officer, 5 Arch and 5 Arches LLC

Residential | February 2018 
Serve Veteran Borrowers Better
  Key Points Know the truth about VA loan program myths Veteran loan benefits expire – False. ...
By Todd Jones, president, BBMC Mortgage

Residential | February 2018 
Try on a Mortgage Niche
“If you try to market to everyone, you’ll market to no one.” This modern adage has become the foundation of successful marketing strategies for many of today’s financial institutions. Specializin...
By Susan Graham, president and chief operating officer, Financial Industry Computer Systems Inc.

Residential | February 2018 
Uncloak the Financial Invisibles
Are you aware that more than 45 million adults in the United States have no credit score? It is not that these people have bad credit. They simply are not in the credit system. Many mortgage ori...
By Cullen Canazares, CEO and founder, Rental Kharma

Commercial | January 2018 
Don’t Fret Over a Bank-Loan Turndown
Key Points Choosing the right loan for a nonbankable commercial borrower A hard money loan ...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | January 2018 
Strategies for Success
After being in the mortgage industry for a decade or two — and getting to know successful originators across the spectrum — it can dawn on you that most successful originators follow some very specifi...
By Brian Kent, general manager, C2 Financial Corp.

Residential | November 2017 
Mortgage Lending’s Golden Hour
Through the decades, the mortgage industry has experienced dramatic swings of product availability. After the housing crisis, many products vanished, but we are now entering the golden hour,...
By Denis G. Kelly, vice president of correspondent/national wholesale, Sprout Mortgage

Residential | August 2017 
Prepare for Program Changes
With the refinance market shrinking and the availability of affordable housing dwindling in many markets, many loan programs will be loosening their guidelines. Government and government-sponsored ent...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | July 2017 
Hispanic Homeownership Rising
In 2004, there were 5,448,000 Hispanic homeowners in the United States. By 2016, that number had reached 7,301,000. That is an increase of 34 percent in just over a decade. ...
By Tino Diaz, senior vice president, Columbus Capital Lending

Residential | March 2017 
Say Hello to Renovation Lending
The first quarter of 2017 is coming to a close, and this is proving to be dramatically different year in the mortgage industry. A massive amount of time has been devoted to discussing market uncertain...
By Damon Richardson, renovation lending specialist, REMN Wholesale


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