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Articles about Niches


Residential | November 2017 
Mortgage Lending’s Golden Hour
Through the decades, the mortgage industry has experienced dramatic swings of product availability. After the housing crisis, many products vanished, but we are now entering the golden hour,...
By Denis G. Kelly, vice president of correspondent/national wholesale, Sprout Mortgage

Residential | August 2017 
Prepare for Program Changes
With the refinance market shrinking and the availability of affordable housing dwindling in many markets, many loan programs will be loosening their guidelines. Government and government-sponsored ent...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | July 2017 
Hispanic Homeownership Rising
In 2004, there were 5,448,000 Hispanic homeowners in the United States. By 2016, that number had reached 7,301,000. That is an increase of 34 percent in just over a decade. ...
By Tino Diaz, senior vice president, Columbus Capital Lending

Residential | March 2017 
Say Hello to Renovation Lending
The first quarter of 2017 is coming to a close, and this is proving to be dramatically different year in the mortgage industry. A massive amount of time has been devoted to discussing market uncertain...
By Damon Richardson, renovation lending specialist, REMN Wholesale

Residential | February 2017 
Plug into a Greener Home
Many borrowers are seeking energy-efficient homes these days to provide a more comfortable living environment, save money on their utility bills and become more environmentally friendly. Recent resear...
By Tonya Todd, senior vice president of strategic products, Mountain West Financial Inc.

Residential | February 2017 
A New Twist on an Old Product
At the start of every new year, it is typical to take stock of the past year, evaluate what worked and what did not and, ultimately, put together a new and improved business plan for a succe...
By Joshua Shein, senior director, Home Point Financial Corp.

Residential | February 2017 
Pick a Niche and Stick With It
Everyone has heard the saying, “A Jack of all trades, but master of none.” The hidden truth of this saying is that trying to be a “Jack of all trades” will just burn you out. No one has the time to le...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | February 2017 
Prepare for the Unexpected
For every unique lending situation, there is a unique loan solution. In today’s ever-changing economy, it is critical for mortgage originators to have access to a vast product portfolio with an array ...
By Aaron Nemec, executive vice president of production, Academy Mortgage Corp.

Commercial | December 2016 
Focus on Urban Opportunities
Commercial real estate construction and development tend to be cyclical — trending up and down in line with other economic indicators. Despite the volatile nature of this industry, commercial mortgage...
By Jan B. Brzeski, managing director and chief investment officer, Arixa Capital Advisors LLC and Crosswind Financial

Residential | November 2016 
Building Marketing Pillars
There are many avenues you can explore when generating leads in the mortgage industry, including both free and paid systems. You can connect with other industry leaders at events or search the web for...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | August 2016 
Stop Chasing Business
Twenty years ago, branch managers would tell originators to, “Go out there and meet and greet agents. Get to know them.” This was probably good advice back then, but it doesn’t work well in to...
By Brian Sacks, mortgage loan originator, HomeBridge Financial Services Inc.

Commercial | May 2016 
Shining a Light on Solar Appraisals
Solar photovoltaic (PV) arrays are becoming more and more common, a trend that will likely continue because of expected reductions in project costs and the major assist provided by the 30 percent fede...
By James Finlay, partner, SoundView Risk Advisors

Commercial | March 2016 
Small-Business Loans Make Sense
In 2012, there were about 28.1 million real estate investors in the United States. As of the end of first-quarter 2013, the Federal Registration of Mortgage Loan Originators listed 394,000 registered ...
By Noah Grayson, managing director and founder, South End Capital Corp.

Commercial | March 2016 
An Unfiltered View of CMBS Investments Is Hard to Find
Remember the days before selfies and easy photo editing, when a picture of you captured you, as you were at that moment? No retakes, no manipulation, no filters, but a raw picture that included your s...
By Ann Hambly, founder and CEO, 1st Service Solutions

Residential | March 2016 
Build and Grow Your Business
At a glance The difference between manufactured and modular homes ...
By Nicholas DiMilia, account executive, American Financial Resources Inc.


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