Scotsman Guide > Residential > Articles

 Enter your e-mail address and password below.

  •  
  •  

Forgot your password? New User? Register Now.

Articles about Marketing

 

Residential | December 2017 
The Future Belongs to You
Technology is changing the world we live in. The mortgage process has rapidly evolved, becoming more modernized with the times, and with every change comes a new way of doing business for both mortgag...
By Rick Arvielo, CEO, New American Funding

Residential | November 2017 
Cultivating Realtor Relationships
All originators know that working on purchase loans can be tough. The buyer, seller and respective Realtors are relying on the originator to come through and to be on time. This means lot...
By Brian Kent, general manager, C2 Financial Corp.

Residential | November 2017 
Convert Prospects to Partners
  Key Points How to build business relationships Meet Realtors and builders face to face. ...
By Heather Keith, director of marketing, Supreme Lending

Residential | November 2017 
Catering to the New Market
With the current state of the housing market, loan officers are likely seeing a surge in potential homebuyers coming through their doors. Homes in the United States are selling at a faster pace than e...
By Dave Chung, co-founder and managing director, CreditXpert Inc.

Commercial | October 2017 
Hotel and Resort Lending is No Vacation
Entering the summer of 2017, lending sources for hotel and resort projects were sensing some turbulence. Since the financial debacle of 2008-09, the hotel industry has made giant strides in recapturin...
By Jay Litt, president, The Litt Group

Residential | October 2017 
Relationships Are Marketing Gold
Most industries rely on relationships as the cornerstone for success, and mortgage-loan origination is no exception. In a world with constant pressure on rates and prices, solid relationships are more...
By Sarah Valentini, president and principal, Radius Financial Group Inc.

Residential | October 2017 
Lead Generation Made Easy
Different times require different strategies and innovations to compete in an ever-changing mortgage-lending world. In 2016, many lenders and mortgage companies turned to automated technology to help ...
By Kirk King, president, Continuity Programs Inc.

Residential | October 2017 
Building Brand Equity Through Culture
There is a reason Don Draper, the advertising executive on cable TV’s Mad Men, spent his career chasing Coca-Cola. It is because the name embodies more than just a refreshing beverage. Coke exudes a m...
By Paul Lucido, national marketing director, PRMG

Residential | October 2017 
Develop Relationships Through Digital Marketing
If you are good at what you do and your customers are satisfied, then you are bound to get plenty of referrals. Although word of mouth is a great way to get business, you need quality marketing to kee...
By Yanni Raz, CEO, HML Investments

Residential | October 2017 
Transform Turndowns into Done Deals
Remember the last time you told prospective borrowers the bad news that they did not qualify for a mortgage? Well, guess what? That “turndown” you sent on their way contacted one of your competi...
By Alexis Stuart, real estate broker and founder, Credit Power Educational Foundation Inc.

Residential | October 2017 
Outselling the Competition
It seems like more and more originators are spending less and less time outside the office. The industry’s once great and powerful sales force is — at many companies — not doing a whole lot of selling...
By Doug Smith, president, Douglas Smith & Associates

Commercial | September 2017 
Draw Up a Winning Marketing Strategy
Blog posts and presentations about business-to-business (B2B) digital-marketing campaigns often make the entire process sound so simple. In truth, it isn’t. Why else are there so many companies trying...
By Alex Vasilakos, director of marketing, The Finance Marketing Group

Commercial | September 2017 
Invest in Your Online Presence
We all know that every commercial mortgage broker needs a website that draws people in, including potential borrowers, referral sources and commercial mortgage leads. It’s a simple fact that in the di...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | September 2017 
The New Face of the Market
A lot of discussion these days surrounds millennials (individuals ages 18-34) and diverse market segments. Part of the reason for this interest is that the millennial generation is the largest consume...
By Maria Zywiciel, president, NAHREP Consulting Services

Residential | September 2017 
Review Your Reviews
When someone asks, “What type of work do you do?” you probably say something like: “I’m a loan originator,” or “I’m a branch manager,” or “I own a mortgage company.” While these are factuall...
By Daryl Spector, founder, Close More Loans USA

 
 

< First | < Prev  | 1 | 2 | 3 | 4 | 5 | >> | Next > | Last >



 

 




 
 

 
 

© 2017 Scotsman Guide Media. All Rights Reserved.  Terms of Use  |  Privacy Policy