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Articles about Marketing


Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Residential | March 2018 
Put Your Sig Line to Work
When sending any e-mail, it is important to think of it as marketing material and not just a form of quick communication. Every e-mail you send to someone is an opportunity to market your services to ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2018 
Create a Community of Clients
When it comes to the mortgage industry, business development is all about expanding your client list, gaining the trust and respect of your borrowers, and getting repeat business. To develop your busi...
By Yanni Raz, CEO, HML Investments

Residential | March 2018 
Cultivate a Direct Mail Strategy
With the mortgage industry facing an increasingly competitive purchase market this year, loan originators and mortgage companies are using every means at their disposal to distinguish themselves from ...
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Commercial | February 2018 
Carve Out Your Niche
A commercial mortgage broker needs something to stand apart. In a highly competitive lending market, it’s especially important to carve out a niche in order to grow market share. Generally, fo...
By Jason M. Aubrey, principal, PlattPointe Capital

Commercial | January 2018 
Catch the Fix-and-Flip Wave
Definition Home flipping Fix-and-flip is a real estate strategy in which an investor purchases a residential property ...
By Tyler Stone, founder and president, Capstone Financial

Commercial | January 2018 
Recognize the Warning Signs
It’s an interesting time to own a business, as it seems every day brings new surprises, both good and bad. Predictability is a foregone luxury of past generations. In today’s fast-paced, tech-fueled w...
By Noah Grayson, managing director and founder, South End Capital Corp. (SECC)

Residential | January 2018 
Celebrate Your Resolve to Be Social
Ask people about their New Year’s resolutions and you will get a variety of answers. Perhaps you will hear about a weight-loss goal, a challenge to quit a bad habit, or a promise to finally take a tri...
By Lauren Grove, social media and analytics coordinator, Inlanta Mortgage Inc.

Residential | December 2017 
The Future Belongs to You
Technology is changing the world we live in. The mortgage process has rapidly evolved, becoming more modernized with the times, and with every change comes a new way of doing business for both mortgag...
By Rick Arvielo, CEO, New American Funding

Residential | November 2017 
Cultivating Realtor Relationships
All originators know that working on purchase loans can be tough. The buyer, seller and respective Realtors are relying on the originator to come through and to be on time. This means lot...
By Brian Kent, general manager, C2 Financial Corp.

Residential | November 2017 
Convert Prospects to Partners
  Key Points How to build business relationships Meet Realtors and builders face to face. ...
By Heather Keith, director of marketing, Supreme Lending

Residential | November 2017 
Catering to the New Market
With the current state of the housing market, loan officers are likely seeing a surge in potential homebuyers coming through their doors. Homes in the United States are selling at a faster pace than e...
By Dave Chung, co-founder and managing director, CreditXpert Inc.

Commercial | October 2017 
Hotel and Resort Lending is No Vacation
Entering the summer of 2017, lending sources for hotel and resort projects were sensing some turbulence. Since the financial debacle of 2008-09, the hotel industry has made giant strides in recapturin...
By Jay Litt, president, The Litt Group

Residential | October 2017 
Relationships Are Marketing Gold
Most industries rely on relationships as the cornerstone for success, and mortgage-loan origination is no exception. In a world with constant pressure on rates and prices, solid relationships are more...
By Sarah Valentini, president and principal, Radius Financial Group Inc.


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