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August 2005 Issue
> Hybrids Take the Fast Lane
A little bit of this, a little bit of that -- for some borrowers, combination or hybrid loans make sense
by Christopher Mullins, president, Master Financial Inc. 8/2005

> The Facts on FACTA
Along with extra legwork, the Fair and Accurate Credit Transactions Act has created opportunities for consumer satisfaction
by Jonathan D. Jerison and Andrea Lee Negroni, attorneys, Buckley Kolar LLP 8/2005

> The Secret's in the Service
When marketing via customer treatment, there's little traffic in the extra mile
by Bliss Sawyer, president, Mortgage Marketing Strategies 8/2005

> MTA Option ARMs: Holding Their Own
Adjustable-rate tool's four payment options can boost savings of solid borrowers
by Joel R. Barth, senior loan officer and branch manager, Home Finance USA Inc. 8/2005

> Straws, Flips and Falling on Your Face
Recent convictions show the dangers of fraudulent misrepresentation
by Mel Levine, executive vice president, AmericaOne Finance Inc. 8/2005

> How to Get the Most from Internet Leads
For managers, solutions include trusting staff, tracking productivity and following up
by Greg Kazmierczak, founder, LowerMyPayment.com 8/2005

> The Price is Right - Is the Policy?
Find out how to avoid the pitfalls of E&O and fidelity insurance
by Lee Brodsky, president of Mortgage Banking Insurance Group, JMB Insurance 8/2005

> Upfront Appraisals Lead to Closings
Prequalify your borrowers' estimated value on the front end
by Brian Blanchard, chief operations officer, PROvalUSA.com 8/2005

> 7 Lessons in Lenderdom
Brand-new broker? Remember these tips for better relationships
by Brandon Jewkes, senior vice president of sales, Trust One Mortgage 8/2005

> Teach Your Clients Well
An educated client is a happy client — and one who sends business our way
by By D. Jed Wunderli, vice president, USA Lending Group 8/2005

> Smart Marketing Gets Educational
Sell knowledge, not products, and watch your trust and sales soar
by Benny Maxwell, president, MortgageBrokerProfits.com 8/2005

> 5 Steps to Help You Make That Call
Reluctance to reach out to new prospects is a problem, but an addressable one
by Bill Sparkman, The Coach 8/2005

> Organization Goes Tech
In some cases, database-management software can have numerous advantages
by Dan Itkis, CEO, BNTouch Inc. 8/2005

> Lighter Side of Lending: Ask Mort the Mortgage Man
You've got questions, we've got answers -- well, kinda
by Gordon Schlicke, mortgage trainer 8/2005

> Take Time to Make Time
The first steps to effective time management include making a list, mapping activities
by Brian S. Wallace, director of training, Silver Hill Financial LLC 8/2005

> Want Commercial Traffic? You're Soaking in It
From Realtors to dry cleaners, catalysts for entering the commercial mortgage field are all around you
by Brian L. Peart, president, Nexus Financial Group Inc. 8/2005

> How to Close: What Not to Do
The first step to improving your closings is knowing what your customers want and how they'll respond
by Joseph Corno, president, We Be Consulting and Seminars 8/2005

> Find Your Kingdom and Rule It
The key to success as a loan originator is to convince customers you're the expert -- and to back it up
by Rick O'Connor, vice president, C&G Financial Services 8/2005


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