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December 2005 Issue
> Heed the Alarm
With legislation on the horizon, it's time for brokers to demand more accountability
by John Long, attorney 12/2005

> Consider the Alternatives
Loans that allow various documentation types can meet the evolving needs of clients
by Jay Jang, executive vice president of secondary marketing, CoreStar Financial Group 12/2005

> Built by Owner
With do-it-yourself homebuilding becoming more popular, you can help clients fund their own projects
by Jeff Lammers and Bob O’Mara, co-founders and principals, Marketrend Mortgage Network LLC 12/2005

> ARMs: When to Hold Them, When to Fold Them
Increased scrutiny of the monthly ARM may be a result of presentation, not the product itself
by Paul Smoot, senior vice president, national sales manager of residential lending, BankUnited 12/2005

> A Step Beyond AVMs
Appraiser-assisted valuation tools can amp up report quality
by Jon-Paul Bell, marketing director, Landmark Valuation Solutions 12/2005

> Funding Fixes
Streamline(K), a modification of HUD's 203(k) program, can help tackle loans for repairs and rehabs
by Mel Levine, executive vice president, AmericaOne Finance Inc. 12/2005

> Branching Out
Want to transition to banking through a net-branch office? Consider the benefits
by Gil Holloway, marketing and recruiting consultant, Benchmark Mortgage 12/2005

> 40: The New 30
Some nonprime lenders are offering longer-term mortgages to keep up with market conditions
by Brandie Young, vice president of marketing, WMC Mortgage Corp. 12/2005

> Ways to Increase Realtor Referrals
Learn to work successfully with real estate agents to boost business
by Bliss Sawyer, president, Mortgage Marketing Strategies 12/2005

> Direct Marketing: Looking Forward
Using the proper techniques will help brokers keep up in 2006
by Richard Scolio, president, MarketerNET 12/2005

> Fear Not the 'Bubble'
Follow these tips to keep loan officers motivated in this potentially uncertain market
by Ronnie da Motta, president, First Security Lending 12/2005

> The Grass is Greener -- Or is It?
Considering switching companies? Here are some factors to keep in mind
by Brian S. Wallace, first vice president, national training manager, HSBC Mortgage 12/2005

> The World of Processing
Understanding all the steps helps brokers properly complete loan applications
by Marian DeBonis, owner and mortgage trainer, CyberSpace Financial 12/2005

> A Constant Cycle
Effective mortgage-origination marketing starts with communication
by Brent Duncan, adjunct professor, University of Phoenix School of Business and Management 12/2005

> The Recipe for Success
A little bit of this and a little bit of that -- combining all ingredients will help your company succeed
by Manuel V. Sicre, president and CEO, BlueTrust Capital LLC 12/2005

> The Lighter Side of Lending: The Rap on Apps
Work patterns, credit reports, assets and more -- do we really need all that on the 1003?
by Gordon Schlicke, mortgage trainer 12/2005

> Time to Win
As 2005 comes to a close, focus on your accomplishments and plan for the coming year
by Bill Sparkman, The Coach 12/2005

> Staying in Touch
Regular contact is key if you want to get new business from old clients
by Tom Hopkins, author of How to Master the Art of Selling 12/2005

> Conflict: What to Avoid
When faced with problems, many turn to ineffective resolution techniques
by Kevin Boileau, CEO, BPI Consulting Group Inc. 12/2005

> Sales Training: 4 Myths
Move beyond the myths to position yourself as a sales expert
by Dave Hershman, director, OriginationPro Mortgage School 12/2005

> Go Low-Tech
For brokers, sales success can hinge on the right questions and tools
by George Ludwig, author of Power Selling 12/2005

> 10 Steps to a Strong Follow-Through
To create leads, form groups, encourage investments, get sales support and more
by Mark Boersma, president, Synergy Solutions Inc. 12/2005

> The Principles of PR
Direct-response public relations can help mortgage brokers attract customers' attention
by Bryan Thompson, founder, Press Release Writing Online 12/2005


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