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February 2006 Issue
> Construction Lending: Plug In
Make connections in the construction-loan market and electrify your business
by Craig Peterson, vice president and national sales manager, National Construction Lending Center, Webster Bank 2/2006

> From the Top: February 2006
by Geary Britton-Simmons, chairman of the board 2/2006

> Q&A: Susan Semba
President, National Association of Professional Mortgage Women
by Melinda Young, associate editor 2/2006

> Define This: February
"Mortgage fraud" can mean different things to different people. We asked our readers how they defined it.
by 2/2006

> Survey Says: February
We asked our readers: "Is replacing the mortgage-interest deduction with a 15-percent tax credit a good idea? Why?"
by 2/2006

> Tip of the Month: February 2006
Send postcards
by Karen Deis, www.loanofficertraining.com 2/2006

> Expansion Plans
Affordable lending-product enhancements and new condo guidelines can help originators
by Thomas J. Collins, sales director in the community and multicultural lending channel, Fannie Mae 2/2006

> It's Your House -- Lock It Down
Take steps to protect your company by addressing fraud detection internally and externally
by Jerry Barron, president, National City Warehouse Resources 2/2006

> Less is More
Independent brokers must build relationships with key wholesale lenders for the long term
by Robin Hawley, senior vice president, American Brokers Conduit 2/2006

> Priming for Nonprime
When choosing a nonprime lender, there are many factors to consider
by Miles Krieger, vice president of loan-origination department, Eastern Savings Bank 2/2006

> Southward Bound
As more Americans buy vacation homes in Mexico, brokers can use the opportunity to expand
by Brandie Young, vice president of marketing, WMC Mortgage Corp. 2/2006

> Stand Out from the Crowd
To achieve successful product differentiation, focus on creating satisfied customers
by Manuel V. Sicre, president and CEO, BlueTrust Capital LLC 2/2006

> Prequals Vs. Preapprovals
Know the difference between the two -- and why it matters for brokers
by Jim L. McIntosh, operations manager, Blarney Stone Funding Inc. 2/2006

> Revisiting Refis
Another refinance boom is upon us -- and this time, mortgage insurance is in
by Joseph Corno, president, We Be Consulting and Seminars 2/2006

> It's Time to Get Personal
Corporate marketing initiatives offer personalized benefits to branch offices
by Tommy Orr, chief operating officer, Network Funding LP 2/2006

> Get Blogging
Consider 10 tips for adding a Web log to your online marketing efforts
by Marci De Vries, president, MDV Communications 2/2006

> Split Vs. Support
Keep things balanced for a harmonious broker-originator relationship
by Alex Mujica Jr., CEO, Cornerstone Funding 2/2006

> The 3 Cs of Marketing
Caring, comprehension and consistency -- follow these principles for success
by Sheryl Vosler, business development and marketing manager, Olympic Coast Investment Inc. 2/2006

> Pulling a Positive from Conflict
Resolution comes from understanding what causes conflicts and correction strategies
by Kevin Boileau, CEO, BPI Consulting Group Inc. 2/2006

> Putting People Before Products
To develop relationships, focus on analyzing yourself, being authentic and listening
by Stewart J. Mednick, senior mortgage consultant and principal, SRD Co. 2/2006

> 3 Steps to More Referrals
'Consistency marketing' can help when developing ways to attract new clients
by Kristen M. Kelly, business coach, Building Champions 2/2006

> What's Your Point?
In sales, getting to the point in 30 seconds can help seal the deal
by Ken Ball, senior loan officer and mortgage planner, GT Capital 2/2006

> S.C.O.R.E. More to Win More
Focusing on winning will help you create success in your business and your life
by Bill Sparkman, The Coach 2/2006

> The Lighter Side of Lending: Title and Credits
As wacky as the mortgage industry can be, its job titles often are even sillier
by Gordon Schlicke, mortgage trainer 2/2006


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