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April 2006 Issue
> Reverse Mortgages: Welcome Home
Mortgage tools can help members of the growing senior population benefit from equity in their homes
by Robert Scott, first vice president for national wholesale sales, and Sherry B. Apanay, first vice president for wholesale operations, Financial Freedom Senior Fundin 4/2006

> From the Top: April 2006
by Geary Britton-Simmons, chairman of the board 4/2006

> Q&A: Debbie Rosen
Chairwoman, National Home Equity Mortgage Association
by Tony Stasiek 4/2006

> Survey Says: April
We asked our readers: "According to a recent study by Wholesale Access, more brokerages build their own Web sites than use third-party providers. How did your company build its Web site?"
by 4/2006

> Tip of the Month: April 2006
Perform
by Bob Davies, High Performance Training 4/2006

> Part and Partial
Getting construction financing for your clients' partially completed homes can be easier than you think
by Jeff Lammers and Bob O'Mara, co-founders and principal officers, Marketrend Mortgage Network LLC 4/2006

> Mortgage Brokering: A Short History, Part 2
Part 2 of 2: As the market adjusted to change in the 1990s, opportunities grew for mortgage brokers
by Alex Nackoul, managing director, Brownstone Mortgage Capital Corp. 4/2006

> Taking the Country Road
Brokers who grasp rural residential loans can see new business and higher earning potential
by Kathy Daily, president, American Farm Mortgage Co. 4/2006

> Moving to Multifamily
If you make the right moves, taking on apartment loans can be profitable
by Bruce Sickenger, loan production manager, Apartment Lending Group 4/2006

> More Processing Red Flags
Keep an eye out for some common mistakes to avoid trouble in the processing stage
by Marian DeBonis, mortgage trainer and owner, CyberSpace Financial 4/2006

> Everybody's Doing It -- Should You?
Brokers can take advantage of commercial real estate investments' increasing popularity
by Kim Daugherty, wholesale manager, and Jason W. Jones, wholesale account executive, KC Capital 4/2006

> Hard-Equity Loans: 10 Case Studies
Knowing the situations in which hard-equity loans are useful can help brokers close more loans
by Gary Opper, president, Approved Financial Corp. 4/2006

> The Land of 1031s
Your clients don't need a wizard to know when to do 1031 exchanges
by Robert Bruyneel, branch manager, AmericaOne Finance Inc. 4/2006

> Faster = Better? Not Always
The pressure to see results in the short term can bring long-term strife to a company
by Manuel V. Sicre, president and CEO, BlueTrust Capital LLC 4/2006

> Going Commercial? Get Smart
Avoid the 8 common pitfalls of unsuccessful commercial brokers to make your splash in the industry
by Christopher Perez, director, Commercial Loan Consultants 4/2006

> The Difference is You
By evaluating your brand, you can convey your uniqueness to borrowers
by Salomon Wancier, vice president, marketing communications, Silver Hill Financial LLC 4/2006

> Howdy, Partner
Consider developing partnerships to improve productivity and grow your business
by William J. Lopez, director of mortgage banking, Wholesale Lending Online 4/2006

> With Video E-mail, Seeing is Believing
Interactive technology can help mortgage professionals reach out to clients
by Matt Canetto, vice president of marketing, Mortgage Training Institute 4/2006

> Innovation Yields Success
By focusing on innovative sales techniques, you can get your piece of the mortgage pie
by Jeff Flick, president, Flick Mortgage Investors Inc. 4/2006

> Lend an Ear
Ineffective listening styles can stunt the conflict-resolution process
by Kevin Boileau, CEO, BPI Consulting Group Inc. 4/2006

> Spring into Action
Now is the time to take a hard look at your business and get motivated to succeed
by Brian S. Wallace, senior vice president, director of training, HSBC Mortgage 4/2006

> Working with Commercial Clients
To improve customer satisfaction, know the most-common client complaints
by Kellene Bishop, president, Beehive Commercial Lending 4/2006

> Your Future Awaits
Examine your goals to create a lifetime plan for success
by Delaina Mitchell, first vice president of national production, No Red Tape Mortgage 4/2006

> Why Get Leveraged?
Build lifelong relationships with networking partners, and you'll reach more clients
by Louis Weiss, founder and owner, WebFast Consulting 4/2006

> Build Realtor Referrals: 5 Tips
Follow some simple steps and watch your Realtor-referral business take off
by Tina Gonsalves, director of marketing, MILA Inc. 4/2006

> The Lighter Side of Lending: Hostility
Don't be surprised if borrowers get testy during the loan application
by Gordon Schlicke, mortgage trainer 4/2006

> Buy Better Leads
Telemarketing and direct-mail lead generation can help you increase business
by Chris Ramos, director of marketing, Metro Marketing 4/2006


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