• Give real-life examples and evidence: Tell a couple of succinct, specific, real-life stories that support your claim. Do your research and get statistics. Compile and present a small number of examples and facts in a dynamic way. Share information about unique loans that you have closed. Tell the audience about the people involved. Did you have crazy borrowers who went on safari the day they were supposed to sign? And you still managed to close the deal? Tell your audience members about it. They’ll want to know more about the $2 million deal you closed in eight days. A few real-life examples and statistics validate your presentation.
• End on an inspirational note: Wrap it up. Take your audience back to the beginning. You woke up people at the start of the presentation and brought them on a brief, exciting, fact-filled journey toward the fulfillment of their goals and yours. Seal the deal. Invite them, incite them and inspire them to take action.

Discovering your style
Finding your personal presentation style is key. It’s akin to finding your own selling style. We have all seen dynamic, perceivably over-the-top speakers whose presentations worked despite their grandeur. We have also probably encountered lower-key, simpler presenters who were equally effective. Both presenters were successful because they present themselves as who they are.

Authenticity is effective. Bring yourself to the presentation. The qualities that make you a successful originator can help make you a successful presenter. If you are nervous, ground yourself in the fact that research and repetition will alleviate your nerves. Keep focused on helping the people in the room, and you are sure to succeed.

When executing your well-prepared presentations, get out from behind the podium. Use a wireless mouse and wireless microphone. If you are comfortable, walk out toward your audience. This will help you connect. Whatever you do, don’t stand behind a podium and read.

Powerful presenting is an attainable skill. By delivering succinct, specific and focused presentations to the right people — in addition to closing with a call to action and delivering on your commitments — you will watch your production soar.

Delaina Mitchell is first vice president of East Coast production for No Red Tape Mortgage. Founded in 1998, No Red Tape Mortgage is a national jumbo-only wholesale lender specializing in residential finance. Ms. Mitchell is responsible for managing production in the Northeast, Southeast and Midwest. She can be reached at delaina@noredtape.com; through company headquarters in Sherman Oaks, Calif., at (800) 300-9017; or directly at (877) 697-3970. No Red Tape Mortgage’s online loan-management system, UCLOSE, is available at www.noredtape.com

Page: 1 2 3 Previous