If you have these prospects’ addresses, you can mail them something of value and ask for permission to call them a specific number of times. Make it clear that you will not share your list of numbers; consumers have caught on to companies’ “opt-in” list-sharing, and they are not happy about it. Before sending anything, you also must know what is valuable or useful to them, using your target-market research. If they enjoy your “gift,” they are far more likely to listen and be receptive to your telemarketed offer. Afterward, you are halfway to building a better and more-targeted prospect list. Permission prospects are worth their weight in gold.

Gaining permission to communicate with consumers who are most-likely to want your services is a terrific way to build your database. It also can raise your response and sales rate. Permission marketing helps you build customer loyalty like nothing else. You turn your prospects into lifelong friends, and you increase their lifetime value to your company.

Jim Hamilton is the product manager for CallPermission.com at Authtel Inc. With headquarters in Kennett Square, Penn., Authtel is a trusted leader in providing comprehensive and cost-effective regulatory compliance and consumer-consent-acquisition solutions to direct marketers. More infor-mation on Authtel is available at www.authtel.com and www.callpermission.com. Jim can be reached at (610) 925-5598 and via e-mail at jim@authtel.com.

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