Watch your competitors

Losing business to people you're used to beating? Find out what your closest competitors are doing.

If the market is changing quickly, you can bet there is a competitor somewhere out there who is attempting to capture more business by offering financing that appeals to the changing market.

The best real estate brokers and lenders don't win every deal. But more often than not, they know who is beating them, how and by how much.

In 2007, as with any year, those who attempt to understand the markets as they develop will hold a greater chance of financial success. They will also make a better impression on their current and future customers, will feel less anxiety and may even have more fun.

Nathan LaBudde and Fred Hollister are loan officers at Imperial Capital Bank. They specialize in purchase, refinance (including cash out) and rehabilitation apartment loans; construction loans; and structured financing for other types of income property. They bring more than 30 years of combined experience to the art of commercial-property financing. Reach LaBudde at nlabudde@ImperialCapitalBank.com or (877) 392-2052, ext. 21215, and Hollister at fhollister@ImperialCapitalBank.com or (800) 860-0965, ext. 24205.

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