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March 2007 Issue
> Securing the Future
In the mortgage industry's battle against fraud, technology and security may be just the weapons needed
by Dan Rotert, president and CEO, Greystone Residential Funding Inc. 3/2007

> From the Top
by Geary Britton-Simmons, founder 3/2007

> Q&A: John Anthony and Michael Vernon
Co-Chairmen, National Association of Mortgage Brokers Technology Subcommittee
by Melinda Young 3/2007

> Spotlight: Atlanta (Residential Market)
by Ivanna C. Sukkar 3/2007

> Helping Hands
Each month, Helping Hands features a mortgage professional or group that has volunteered to lend a hand to others in need
by Ivanna C. Sukkar 3/2007

> Tip of the Month
Get motivated
by Chad Weber, Average Joe L.O. 3/2007

> Trends
Fraud-detection tools
by Ivanna C. Sukkar 3/2007

> Leverage Technology for Success Tomorrow
Existing technology solutions can streamline the mortgage process at every step of a loan's cycle
by Dominick Marchetti, chief technology officer, First Magnus 3/2007

> USDA Adds Underwriting System
Those who work with the USDA's guaranteed-loan program have a new tool for qualifying borrowers
by Roger Glendenning, director, USDA Rural Development Single-Family Housing Guaranteed Loan Division 3/2007

> 7 Trends for the Tech-Savvy
Keep an eye on these technologies on the path to e-mortgages
by Joey Burgoon, director of product management, Advectis Inc. 3/2007

> A New Field, a New Mind-Set
To succeed in commercial lending, you may need to adjust your thinking
by Daniel Bundt, vice president, Carnegie Commercial Lending 3/2007

> Ways to Combat Costly Collateral Fraud
Software can help lenders lessen the risk of some of the most-damaging types of fraud
by Darius Bozorgi, president and CEO, Veros Software 3/2007

> Commercial: Opportunity Knocks
Taking on commercial deals can bring residential brokers greater income potential
by Stephen Kapalka, underwriting manager, APEX Mortgage Corp. 3/2007

> Lender Web Tools You Can Use
Examine lenders' sites to determine if their features will benefit your relationship
by Tricia M. Bailey, president, BrooksAmerica Mortgage Corp. 3/2007

> How Tech (Almost) Killed Customer Service
Automation can't save a client relationship -- which is where you come in
by Joseph Badal, senior executive vice president and chief lending officer, Thornburg Mortgage 3/2007

> Choose Your Systems Systematically
Three steps can help you meet your goals when choosing a decision-support system for your company
by Peter Fugaro, president, Prymak LLC 3/2007

> Increase Business with Investor Clients
To get more business and earn more money, consider working with real estate investors
by Dr. Ken Rich 3/2007

> Credit Bureaus: Breaking the Law?
As trigger leads grow, credit bureaus' practices are called to question
by Edward Jamison, credit attorney and founder, Jamison Law Group PC 3/2007

> Time to Sweat the Small Stuff
When it comes to technological failures, it's often the little things that will get you
by Robert Bruyneel, branch manager, AmericaOne Finance Inc. 3/2007

> Blog: Your New Favorite Four-Letter Word
Reaching Web shoppers can be easy with an effective, optimized blog
by Sammy Averbuch, co-founder, Providential Bancorp Ltd. 3/2007

> The Power of Value-Driven Marketing
Stay on top of customers' minds with marketing that focuses on value
by Matthew Tully, senior vice president of marketing, American Home Mortgage 3/2007

> Squeeze the Most Out of Software
Save time with technological efficiencies and organizational tools
by Tina Gonsalves, director of marketing, MILA Inc. 3/2007

> Turn Relationships into Referrals
Create a referral-based business by using client-relationship-management tools effectively
by Michael Ciavarini, branch owner, MortgageTree Lending 3/2007

> Value Your Clients, and They'll Value You
Customers may look beyond price if your communication is solid
by Brett Reall, sales manager, Countrywide Specialty Lending 3/2007

> Make Customers Raving Fans
For leads, brokers should look no further than their past clients
by Mike Ratchford, president and CEO, Right Path Marketing LLC 3/2007

> What's in a Name? More Than You May Think
When naming your company, think about what you offer to consumers
by Kellene Bishop, president, Beehive Commercial Lending 3/2007

> How to Find the Right Lead Source
Learn which questions to ask a potential lead-generation partner
by Greg Kazmierczak, founder, LowerMyPayment.com 3/2007

> Greatness Starts from Within
To reach new summits of success, find the right team and develop your company's values
by Stewart Hunter, COO and founding partner, Benchmark Mortgage 3/2007

> Tips for Sending Press Releases
Knowing where to send your news can help you gain positive exposure
by Bryan Thompson, president, PR Writing Online 3/2007


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