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May 2007 Issue
> Small-Balance: The Jump
Take five steps to add commercial loans of $5 million or less to your repertoire
by Angie Birdwell, senior vice president, national sales manager of business real estate finance, Wells Fargo Bank 5/2007

> From the Top: May
by Geary Britton-Simmons, founder 5/2007

> Q&A: Jim Park
President and CEO, Asian Real Estate Association of America
by Melinda Young 5/2007

> Spotlight: San Antonio (Residential Market)
by Ivanna C. Sukkar 5/2007

> Helping Hands: Thornburg Mortgage
Each month, Helping Hands features a mortgage professional or group that has volunteered to lend a hand to others in need
by Ivanna C. Sukkar 5/2007

> Tip of the Month: May
Be visible to clients
by Rich Leffler, Wachovia Mortgage Corp. 5/2007

> Trends: Bilingual marketing
Bilingual marketing
by Ivanna C. Sukkar 5/2007

> Welcoming Hispanic Borrowers
Nuances abound in one of the mortgage industry's fastest-growing sectors
by Yanique Lawrence, chief operating officer, Citizens Home Loan 5/2007

> Hard Money Made Easy
Brokers who turn to hard-money lenders may increase their business while helping borrowers in need
by Elliot Grub, senior vice president, chief credit officer, Allied Mortgage & Financial Corp. 5/2007

> Behind the Curtain
Think the back end of the mortgage process doesn't affect brokers? Think again
by David L. Hippensteel, council member, Gerson Lehrman Group Councils 5/2007

> Business Across the Border
As U.S. residents look south to Mexico for vacation properties, opportunity arises for mortgage originators
by Tim Kelley, chief operating officer, IMI Group 5/2007

> A Niche Within a Niche
Targeting small commercial properties and loans? Go a step further
by Salomon Wancier, senior vice president, marketing and communications, Silver Hill Financial LLC 5/2007

> How to Handle Market Tremors
To cope with a potential market decline, be responsible and educate yourself and borrowers
by Michael J. Saldutti, president, Royal Bay Mortgage Inc. 5/2007

> Turning to an Uncommon Lifeline
Credit-reporting agencies can help brokers and lenders improve connectivity and loan quality
by Donovan Williams, business-development manager, Informative Research 5/2007

> How to Broker FHA Reverse Mortgages
If you want to broker in this growing sector, here are the basics you should know
by Sandra Lee, reverse-mortgage specialist, Reverse Mortgage Services 5/2007

> Creating an Educated Industry
Mortgage professionals of all levels must take heed of the importance of education and training
by Ray Williams, founder and president, Loan Origination Training School 5/2007

> Build Trust, Build Relationships
With education and certification, you can become a trusted adviser to clients
by Sheryl Heffernan, senior vice president of the Western region, American Brokers Conduit 5/2007

> The Who, When and How of Direct Mail
Cut through the clutter and get clients to call you
by Chris Monge, president, Monge Mortgage Publications, and CEO, Apex Financial Corp. 5/2007

> Going from Call to Close
For success in telesales, know your sources and follow some simple tips
by Dale Vermillion, CEO, Vermillion Consulting Inc. 5/2007

> 10 Rules for Direct-Response Marketing
Brokers can draw in more customers by focusing on the standards of direct marketing
by Dan Kennedy; and Christopher Hurn, president, Mercantile Commercial Capital 5/2007

> Focus on the Positive
Take steps to keep up your spirits -- and your business
by Jason Blake, loan officer and national team leader, Carteret Mortgage Corp. 5/2007

> Online Media Can Drive Originations
Reach and educate borrowers with video and audio marketing on the Internet
by Roger Vetruba, CEO, MortgageMovies.com 5/2007

> The Secret to Success? Follow Up
If you want to recruit and keep clients, stay in touch
by James Feldman, president, Shift Happens!, a division of James Feldman Associates Inc. 5/2007

> To Build Your Business, Get Published
Branding yourself as an expert by writing articles can do wonders for your career
by Ivan Misner, founder, BNI, and Edward Craine, CEO, Smith Craine Finance 5/2007

> You're Special -- So Show It
Clients will be less inclined to fight your rates if you position yourself as an expert
by Andy Lockwood 5/2007

> 5 Tips for Staying on Top
Brokers who seize opportunity in today's market can continue to succeed
by P. Morgan Brown, chief operating officer, New Day Trust Mortgage 5/2007


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