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Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Contents: May 2012 residential editionCover-Current-Res.jpg

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Editorial
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> Clear a Path to Close on Distressed Properties
Cut through the problems that complicate short sale, foreclosure and REO deals
by Lynne Wang, owner, Dallas Best Mortgage 5/2012

> From the Editor: May
by Jennifer E. Garrett, editor 5/2012

> Featured Top Originator: Diane T. Clark, PrimeLending
No. 4 Top Purchase Volume (2011)
by Rania Oteify, associate editor 5/2012

> DataDecoded: May
Signs of a recovering market
by Svenja Maarit Gudell, senior economist, Zillow 5/2012

> Q&A: Desiree Patno, National Association of Women REO Brokerages
Desiree Patno, national president, National Association of Women REO Brokerages (NAWRB)
by Raymond Fleischmann, associate editor 5/2012

> Spotlight: Ohio (residential market)
by Raymond Fleischmann 5/2012

> Appraising the Appraisers
Choose the right appraisal management company to close more loans
by Leah Phinney, director of new product development, Class Appraisal Inc. 5/2012

> Will the Real Borrower Please Stand Up?
Social Security number verification is a critical component of the loan process
by Denis G. Kelly, chairman, Identity Ambassador Commission 5/2012

> Finding New Opportunities
Investors are in the market for bargains and dependable mortgage brokers
by Chas Carrier, president, C&C Residential Properties 5/2012

> Partner and Prosper
Originators should work with Realtors in tackling the distressed market
by Michael Mekler, founder and owner, Liberty First Capital 5/2012

> Ensure an Ally in a Challenging Market
Mortgage insurance mitigates risks for bankers and correspondent lenders
by Tom Delaney, managing director, Bankers Insurance Service Co. 5/2012

> The Value of Evaluation
Improved bond valuation methodology benefits mortgage bankers and correspondents
by Larry Barnett, co-founder and principal, BlackBox Logic LLC 5/2012

> Embracing Social Media
Follow inbound-marketing strategies to get leads for your business
by Patricia Reynard Hightower, CEO, Bayou Equity Mortgage 5/2012

> 3 Tips for Inexpensive Marketing
You don't need to spend a lot to promote your company's value
by Merrick Pickens, director of public relations, Oak Mortgage Group 5/2012

> Persuade to Produce
Improving your persuasive sales techniques can increase your business
by John Alexandrov, CEO, REIC 5/2012

> Keep Time on Your Side
Save time -- and build business -- with some simple strategies
by Gary Opper, president, Approved Financial Corp. 5/2012

> 4 Steps to Writing More Mortgages
Use targeted marketing to increase your reach and your business
by Joy Gendusa, founder and CEO, PostcardMania 5/2012

> BackSpace: May
Deciphering the distress signals
by Jennifer E. Garrett, editor 5/2012

> MBA New Jersey Recap
A look back at several Mortgage Bankers Association conference sessions
by Raymond Fleischmann, associate editor 5/2012


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