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December 2007 Issue
> What You 1003 is What You Get
Each section of a universal loan application is an eye into your customer's life
by Dale Vermillion, founder and CEO, Vermillion Consulting Inc. 12/2007

> From the Editor
by Tony Stasiek, editor 12/2007

> Q&A: Louis Galuppo
Director of Residential Real Estate, University of San Diego Burnham-Moores Center for Real Estate
by Melinda Young 12/2007

> Spotlight: Boston (Residential Market)
by Kirsten Terry 12/2007

> Helping Hands
Each month, Helping Hands features a mortgage professional or group that has volunteered to lend a hand to others in need
by Kirsten Terry 12/2007

> Tip of the Month
Don't play favorites
by Tom Hopkins, Tom Hopkins International Inc., 12/2007

> Trends
Environment-conscious loans
by Darrick Meneken 12/2007

> E&O: Your Safety Blanket
In a litigious market, errors-and-omissions insurance can come in handy
by Marc A. Cisneros Jr., CEO and co-owner, CS Innovative Insurance Solutions 12/2007

> Where to Look for Warehouse Survivors
If you prepare for them, small banks can be your new source for warehouse deals
by David E. Frase, executive vice president, Southwest Securities FSB 12/2007

> What's Hiding in the HUD Handbook?
For FHA-approved brokers, extra business often exists in open Chapter 13 bankruptcies
by Brad Kent, president and CEO, Smartleads Inc. 12/2007

> Show Agents Your Creative Side
Teach your real estate agent partners about financing options they might not have considered
by Justin Aldi, CEO, First Security Lending 12/2007

> 5 Ways to Keep Working
Adapt your product offerings and business practices to fit today's market
by Shane Willis, president and CEO, Florida State Mortgage Professionals Inc. 12/2007

> Start Courting Commercial Clients
Potential small-balance commercial borrowers abound -- if you know where to look
by Jim Levie, president, NonSuch Consultants Inc. 12/2007

> Diversity Leads to Longevity
A healthy business often is built upon expanded marketing and services
by Richard J. Hayes, president, Horizon Financial Corp. 12/2007

> Now's the Time to Know FHA
Popularity of FHA-insured loans could grow as other loan programs dwindle
by Joni Quaintance 12/2007

> Plan for a Great 2008
Don't wait -- start analyzing your current business levels now to create goals for next year
by Jeffrey Nelson, president, Salesachievers Inc. 12/2007

> What, Me Worry?
Taking 4 steps can keep brokers from stressing out completely in today's cycle
by Dan Sullivan, vice president of sales and managing director, Velma.com 12/2007

> WWW.$$$
When starting or revamping a mortgage Web site, learn the tools to make it profitable
by Roger Vetruba, CEO, MortgageMovies.com 12/2007

> Become a Referral Clearinghouse
Help your clients give business to other professionals, and you'll likely reap the returns
by Ed Craine, CEO, Smith Craine Finance, and Ivan Misner, founder, BNI 12/2007

> Marketing Doesn't Stop at the Office Door
When you expand your marketing reach and focus, new clients -- and profit -- may follow
by Marcus M. White, manager, Home Mortgage Corp. 12/2007

> Partner for Hard-Equity Success
Trying new products? Know where to turn for help
by Aaron Miller, director of marketing, Allied Mortgage and Financial Corp. 12/2007

> Effective Marketing Starts Here
Absorb these 5 tips for successfully promoting and building your business
by Ken Schreiber, managing partner, Loan Officer Success 12/2007

> Turn Your Web Site into a Lead Machine
By creating a professional-looking, educational site, you can help consumers take the next step
by Eric Kim, director of operations, LenderHomePage.com 12/2007

> Avoid Tomorrow's Headaches Today
Reviewing this past year can help you set goals and adapt marketing for next year
by Ron Appel, national sales director, A+ Letter Service 12/2007

> Be the Straw That Stirs the Drink
Give referrals everywhere you go, and people will thank you
by David Lal, broker, Tri-Bay Financial Group Inc. 12/2007

> Make Contact to Make Deals
Keeping business up requires keeping up your communication with numerous parties
by Manuel V. Sicre, president and CEO, Phoenix Financial Services Group LLC 12/2007

> Start Small and Build Up
Effective marketing strategies help spread the word about your small-balance commercial services
by Rishard Brown, account executive, MetWest Commercial Lender 12/2007

> Down -- But Not Out
There's still plenty brokers can do to turn weary prospects into trusted clients
by John T. Moss, founder, University for Loan Officers 12/2007


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