As published in Scotsman Guide's Residential Edition, November 2008.
Name Sharbel Shamoon, vice president of sales, American Street Mortgage Co.
Project American StreetBall Classic charity basketball tournament and silent auction
How This past Aug. 2, American Street Mortgage partnered with the Latin United Community Housing Association (LUCHA) to host the American StreetBall Classic charity basketball tournament and silent auction in downtown Chicago.
American Street donated a portion of the event's proceeds to LUCHA, a U.S. Department of Housing and Urban Development-certified counseling agency that offers housing-related services to Chicago-area residents.
The 13 teams that competed in the tournament included American Street employees, their friends and their families, plus others who joined by word-of-mouth.
The tournament's participants and more than 50 other business sponsors donated gifts for the auction or money for the event -- ranging from $25 to $300, Shamoon says.
Further, he says professional athletes from the Chicago Bulls, the Chicago Bears and the Chicago Cubs donated autographs for the auction.
Why After participating in other sports-based charity events, American Street decided to host its own to benefit the housing industry, Shamoon says.
The company chose LUCHA because of the association's role in helping Chicago-area homeowners who are facing foreclosure and who are in "desperate need," he says.
Impact Together, Shamoon says, the basketball tournament and silent auction raised $3,000 for LUCHA.
Gabriela Roman, LUCHA's director of marketing and fundraising, says her group will use the funds to help the increasing number of families dealing with foreclosure.
"Previously, we saw an average of 20 families a year facing foreclosure," she says. "Now, we are helping 250 families,
Shamoon says that American Street plans to host this event annually, with plans to raise $10,000 for LUCHA next year.
Try it www.lucha.org or (773) 276-5338
Ivanna C. Sukkar is an associate editor at Scotsman Guide. Reach her at (800) 297-6061 or email@example.com.
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