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2. Put in face time
Drop by your new branch from time to time. Regardless of how far the new office location is from you, it is important that you make it a habit to drop by. This will allow you to see for yourself if the office is running how you want it. It also lets your employees know that you have not shipped them off and forgotten about them.
Stopping in and visiting your new branch will let you know if they need something from the corporate office or have obstacles to overcome or if things are running as planned.
When time constraints or other restrictions prevent you from meeting personally with the staff of your new office, send a delegate in your place.
3. Go public
When the new office is running and ready, announce its opening to the public. Invite Realtors, inspectors, bankers and other representatives to an open house to showcase the office. This will help get the word out that your mortgage business has expanded. The new-branch office could offer your guests and their clients a more-convenient location.
In turn, this could yield new leads for the office and help employees meet and even surpass their goals. Sending press releases to local publications also will draw attention to your new branch and your mortgage company.
As exciting as it may be to open a new branch of your business, it is necessary that you do so with a well-thought-out, planned and executed strategy. In this industry, a lot of what we do happens pretty fast. But when you’ve decided to open a new branch, remember that sometimes “slow and steady” does win the race. At the very least, it will help you avoid some new-branch pitfalls.
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