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Tip of the Month

Market like crazy

Joy Gendusa, PostcardMania

As published in Scotsman Guide's Residential Edition, December 2008.

Here are some ways to pick up new business: Step up your marketing to your existing customer base. Don’t believe that you can’t control your business’s outcome. Improve your tracking methods to get more out of your marketing dollars. If you know which promotion avenue is producing more, you can increase your return on investment. Most important, make sure your customer service is at its all-time high.

joy.gendusa@postcardmania.com


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