8. State who you are: Be creative and describe yourself without using clichéd résumé phrases. You might want to include a quote that defines or motivates you. This shows your working style and defines your work philosophy. For example, broker applicants could include a quote from a motivational speaker whom they found compelling.

When appropriate, consider including a short list of your favorite books and why they are relevant. This shouldn’t be long, but it can let employers know that you’re an avid reader as well as motivated, career-focused and aware of the importance of personal development.

9. Follow up: Unless an organization requests otherwise, it’s often worthwhile to follow up after submitting a résumé. But do it with finesse.

The general rule is to place one follow-up call, one personalized follow-up note via postal mail, and one follow-up e-mail sent no later than a week after. Don’t call repeatedly; you never know what’s happening on the other side of the phone and what other issues the employer is handling.

Once your résumé makes it to the “yes” pile, be prepared for a thorough screening. Remember, practice makes perfect; be sure you are well-prepared. This includes showing genuine interest in the company and the position, verifying the name and contact information of the individual contacting you and asking about the next steps in the process.

It might help to think of the process in terms of a sale. The employer is the buyer, and you are the seller and the product. Can you make a compelling case for the value that this product can offer the buyer and the benefits it will provide? Above all, ask for the sale -- ask for the job.

Russell Jipson is executive recruiter, and Beth Wilson is human-resources manager, for Residential Finance Corp. A former loan officer for the company, Jipson is a graduate of Ohio State University. Wilson has more than 20 years’ experience in recruiting, employment and human resources. Reach Jipson at jipsonr@myrfc.com and Wilson at wilsonb@myrfc.com.

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