As published in Scotsman Guide's Residential Edition, April 2009.
With the economic downturn, cost-cutting has become the priority for many organizations. One of the best ways to cut business costs is to eliminate hard-copy-marketing materials. These collateral packets, which many of us send to prospects, can cost anywhere from $1 to $10 each, depending on the package's size. Try sending all of these materials electronically. This can save you hundreds of dollars every month.