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August 2009 Issue
> Marketing Smarter with Web Tools
Online social media offer a path to free leads and increased business
by Bill Rice, founder and CEO, Kaleidico.com 8/2009

> From the Editor
by Tony Stasiek, editor 8/2009

> Spotlight: Sacramento, Calif.
by Darrick Meneken 8/2009

> Q&A: Jim Pair
President, National Association of Mortgage Brokers
by Ivanna C. Sukkar 8/2009

> Tip of the Month
Don't forgo networking
by Mark Wallace, Environmental Data Resources 8/2008

> Why Fighting the HVCC Matters
Brokers likely know how they're cut from the appraisal process -- but what of AMCs' role?
by By J. Daniel Neumann, president, J. Daniel Neumann Appraisals Inc. 8/2009

> Red Flags Rule: A 3-Hour Cure
To prepare for the new identity-theft rule, ensure your policy is in shape
by Brad Kelso, vice president and director of marketing and product development, Informative Research 8/2009

> Catching Up with New Licensing Rules
Brokers must know what the S.A.F.E. Act requires and comply -- possibly, by Aug. 1
by George H. Marentis, president and CEO, Compliance Made Simple LLC 8/2009

> How to Avoid Due-Diligence Drama: 7 Steps
It's wise to study any firm you consider hiring to improve loan quality
by David L. Hippensteel, council member, Gerson Lehrman Group Councils 8/2009

> Your Profit Prospects in a Distressed Market
Opportunity abounds for brokers willing to build expertise and find investor clients
by Tom Duncan, CEO, D&P Investment Group Inc. 8/2009

> New Law Could Bring New Fraud Focus
More funding, oversight in fraud cases means brokers should step up verification efforts
by Richard Smith, retail manager, American Acceptance Mortgage Inc. 8/2009

> Exploring Branch Opportunities
Considering industry changes, some independent brokers may find value in branch partnerships
by Joe Ramis, branch-recruitment director, Inlanta Mortgage 8/2009

> The Weight of the Web
Having an online presence isn't enough -- customers and closings must follow
by Jerry Rouleau, owner, J. Rouleau & Associates LLC 8/2009

> 3 Areas to Improve Your Communication
Learning how to leverage reading, writing and public speaking often will boost your marketing
by Gary Opper, president, Approved Financial Corp. 8/2009

> Tips for Effective Leadership
Devoted brokers can emerge from a tense market with increased influence and authority
by Mitch Harmann, chief information officer and vice president of operations, Liberty Banc Mortgage 8/2009

> Build Your Referral Network -- for Free
Business-networking groups can allow brokers to develop their client base at no cost
by Pete Castillejos, senior loan officer, 808 Home Mortgage Inc. 8/2009

> Tricks of the Traits for Lending Success
Personality and behavior characteristics often distinguish the best brokers from the rest
by Robert Nolan, president and CEO, IvyStone Consulting Group 8/2009

> The Key to Marketing: Product Knowledge
Diversifying? Starting anew? Knowing how to sell starts with knowing what you're selling
by David K. Lal, president, National Real Estate Council 8/2009

> Preparing for Business on Your Own
Planning for self-employment can help brokers take plunge or cope with possible job loss
by Michelle LaBrosse, founder, Cheetah Learning LLC 8/2009

> How to Enhance Your Circle of Influence
Online networking could generate more leads from people you already know
by Ryan Minick, mortgage adviser, First Republic Mortgage Corp. 8/2009


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