(go to previous page) (go to beginning)
Another one-stop-lender service is in-house marketing. Small offices with only one or two loan officers don’t have the resources or time for marketing. Fortunately, most lenders are large companies with well-established marketing teams, and more of these lenders are extending their marketing resources to brokers at low prices. They can produce anything from fliers to Web sites. For brokers, this also can cut down on office time and increase time for doing what they do best: generate more loans.
One-stop lending’s impact on the broker-lender also is substantial in that it increases brokers’ leverage. As brokers pool their business with one lender, they incur a greater percentage of brokers’ business. This gives them leverage to negotiate on price and products more effectively.
Page: 1 2 3 Previous