The key is to share timely, valuable information. Pattern your video topics after your audience's needs. Sample topics for real estate agents could include:

• Obscure Web sites that could help attract new buyers;
• The importance of working with a true mortgage professional;
• The value of working on big deals instead of little ones;
• The best time in the transaction to ask for referrals; and
• Getting publicity on the radio.

Topics for borrowers include:

• Housing-market issues;
• Credit-score tips;
• The relationship between cash-out refinances and paying for children's college education;
• Tips on reverse mortgages; and
• The one thing you should never put in your GPS.

After you begin sending video-marketing e-mails, consider using the same video clips elsewhere. You can repurpose your videos on Facebook and similar social-networking sites, on your Web site, and in electronic birthday and anniversary greetings to past clients.

Implementing video marketing can grow your client base and your profit margins. Moreover, getting started doesn't require a large investment of time or money. Consider the benefits as you plan your marketing strategies in 2010 and beyond.

Carl White, president of Time Mortgage, has built a thriving mortgage business in Florida. He is a recognized mortgage specialist and has been one of the top producers in the country by using video e-mail and Web 2.0 as main parts of his successful, out-of-the-box marketing strategy. For more information about this strategy, reach him at carl@timemortgage.com. To see a sample video postcard he recently sent to his real estate agent database, visit budurl.com/scotsman.

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