As published in Scotsman Guide's Residential Edition, August 2011.
When a company establishes itself in the community through the use of a distinct image, a sustainable image is left with its patrons. Carefully choose the image that will represent your company. Consider one that lends itself to a variety of possible promotions, giveaways and sponsorships. By associating your company with a theme, you can create an idea and image within the community that will benefit the organization.