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Articles about Branding

 

Residential | October 2017 
Building Brand Equity Through Culture
There is a reason Don Draper, the advertising executive on cable TV’s Mad Men, spent his career chasing Coca-Cola. It is because the name embodies more than just a refreshing beverage. Coke exudes a m...
By Paul Lucido, national marketing director, PRMG

Commercial | September 2017 
Authenticity Confronts Branding
Commercial mortgage brokers are always trying to keep up with the latest trends, risks and developments when it comes to real estate. Hotel lending has historically been a specialty understood and emb...
By Steven Marx, president and founder, Hotel Source Inc.

Residential | August 2017 
Become a Mega-Producer
Out hustling the competition is an obvious ingredient of being a successful mortgage originator, but to be a mega-producer — and stay a mega-producer — you have to do more than just work hard. You hav...
By Shant Banosian, branch manager/senior vice president, Guaranteed Rate

Residential | March 2017 
Think Outside the Cube
From start to finish, 2017 is sure to be a year of change for the mortgage industry. We have a new congress, a new presidential administration and a new real estate environment. For the first time ...
By John Meussner, loan officer and mortgage marketing expert, Mason-McDuffie Mortgage

Residential | February 2017 
Mortgages Impact People's Lives
Over the years, mortgages have been viewed primarily as transactions, and the industry as one that generally lacked a sense of deeper meaning beyond the purpose of “getting a house” for a borrower. As...
By Mat Ishbia, president and CEO, United Wholesale Mortgage

Residential | December 2016 
Building a Career Requires Perseverance
As a mortgage loan originator, you likely have had a recruiter or competing company contact you in the hopes of discussing what they can offer to lure you to a new job. When you’re in a rut,...
By Michael DiMaggio, branch manager, Stearns Lending LLC

Residential | June 2016 
Find Value in Your Values
The Greek philosopher Thales said, “The most difficult thing in life is to know yourself.” Defining who you are and what you represent can often lead to defining your success. ...
By Daniel H. Jacobs, executive vice president and managing director of national retail lending, MiMutual Mortgage

Commercial | March 2016 
Support and Protect Your Clients
If you act as a trusted advocate and adviser, and think of your clients as more than mere sources of revenue, they will stand by you in good and bad times. Do you have customers, or clients...
By David Kocharhook, vice president of sales, 1st PMF Bancorp

Residential | January 2016 
Help Your Team Bloom
Growing a mortgage team from scratch is undeniably difficult work. If you find yourself in the position of being an ambassador for a mortgage company, charged with the tasks of growing the business an...
By Amy Tierce, vice president of sales and marketing, Mortgage Equity Partners

Residential | September 2015 
Build a Better Brand
When you think of notable brands — such as Apple, Microsoft, Coca-Cola and General Electric — it’s clear they live up to their brand promises because of their loyal customer following....
By Anisa Johnson, vice president of marketing and communications, Guardian Mortgage Co. Inc.

Residential | September 2004 
Brand Your Image by Letting the “Real You” Shine Through
I have been through two major refinance cycles in my career. Each time that rates drop considerably, I see an influx of new loan officers to the industry. Likewise, when rates go up and the phones ...
By Tim Braheem, CEO, LoanToolbox

Residential | January 2005 
Brand Your Brokerage
Lately there has been a lot of talk about the importance of branding in the lending industry, but many mortgage brokerages have been reluctant to jump on the branding bandwagon. Unless your company ...
By Stephen Corsi, Senior Vice President of marketing, First Franklin Financial Corporation

Residential | November 2006 
5 Ways to Win
We all hear that the mortgage market is changing. We hear that the strong will gain market share, and the weak will struggle. But despite the changing market, which requires top-notch bus...
By Jack Davis, president, Jack Davis and Associates

Residential | September 2006 
Strike up the Brand
New technologies are forcing mortgage-industry professionals to rethink how they communicate with clients. Certainly, mortgage professionals should adopt an integrated-marketing-communications appro...
By James Feldman, president, Shift Happens!

Residential | August 2006 
7 Ingredients for Top Originators
There have been many studies performed and articles written on top producers. Regardless of the field they are in, top producers always seem to have a common thread. This has led me to believe that ...
By Chad Weber, owner, Average Joe L.O.

 
 

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