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Articles about Lead Generation

 

Residential | June 2018 
These Niche Loans Can Bolster Your Business
Any mortgage originator can offer traditional loan programs. Offering nontraditional lending can open doors for a mortgage originator to reach a whole new world of niche borrowers, however. The...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | May 2018 
Time to Heat Up Your Business
Noted American author Henry James once wrote: “Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” We don’t know what James liked s...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Commercial | May 2018 
Future-Proof Your Business
Low interest rates, sound growth in lease rates and escalating property values have stimulated interest in the commercial real estate market. The Mortgage Bankers Association reported $565 billion in ...
By Garry Barnes, director, PW Partners Consultancy

Residential | April 2018 
Harness the Power of Craigslist
With all of the free sites available online where loan originators can market their mortgage products and services, why not consider Craigslist? Craigslist is a highly trafficked website searched by m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2018 
Go Social the Old-School Way
If you’re an originator who is ready to increase your production, there’s a golden rule you should embrace: People want to do business with people they like. It’s really that simple. How does being li...
By Leslie Delworth, director of events, Guaranteed Rate; and John Noldan, executive vice president of national sales, Guaranteed Rate

Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Residential | March 2018 
Put Your Sig Line to Work
When sending any e-mail, it is important to think of it as marketing material and not just a form of quick communication. Every e-mail you send to someone is an opportunity to market your services to ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2018 
Cultivate a Direct Mail Strategy
With the mortgage industry facing an increasingly competitive purchase market this year, loan originators and mortgage companies are using every means at their disposal to distinguish themselves from ...
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Residential | March 2018 
Master the Conversion Game
There’s an old saying that nature provides the nuts, but it doesn’t crack them for you. Oftentimes, the toughest nuts to crack in business are leads. Sure, leads by themselves are great. They ca...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Residential | February 2018 
Tips for Buying Online Leads
For the mortgage industry, 2017 was a year of transition. Interest rate increases, global unrest and environmental disasters led to market fluctuations. Volatile rates and tightening refinance volumes...
By Eli Schwarz, senior director of enterprise partnerships, Jornaya

Residential | February 2018 
Hire and Hope Is Not a Winning Strategy
Most mortgage originators would agree that sales strategy is critical to growing their business — especially if they work for small or midsized companies with finite reserves. Not every mortgage compa...
By Gerald Coulter, co-founder, Sales Icons

Residential | January 2018 
Prepare Now for Future Success
With another year ended, it’s time to look back on what was accomplished and celebrate successes. For many, 2017 was a good time to be a mortgage originator. Housing prices closed in on pre-rece...
By Kelly Resendez, executive vice president of sales and development, Paramount Partners Group

Residential | January 2018 
Know Your Closing Ratios
At a Glance Examples of sources of businesses for originators ...
By Michael Ninomiya, South Florida regional manager, VanDyk Mortgage Corp.

Residential | January 2018 
Celebrate Your Resolve to Be Social
Ask people about their New Year’s resolutions and you will get a variety of answers. Perhaps you will hear about a weight-loss goal, a challenge to quit a bad habit, or a promise to finally take a tri...
By Lauren Grove, social media and analytics coordinator, Inlanta Mortgage Inc.

Residential | October 2017 
Relationships Are Marketing Gold
Most industries rely on relationships as the cornerstone for success, and mortgage-loan origination is no exception. In a world with constant pressure on rates and prices, solid relationships are more...
By Sarah Valentini, president and principal, Radius Financial Group Inc.

 
 

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