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Articles about Lead Generation

 

Residential | December 2018 
Flip the Script on Mortgage-Lead Generation
Long gone are the days of phone dialing for dollars, for hours on end, just to reach a live prospect. This approach is incredibly inefficient and does not yield the best results. Keeping in touch with...
By Joe Wu, CEO, Voicent

Residential | December 2018 
Arm Yourself With These Lifesaving Tools
Brewing storm clouds can be seen everywhere in the housing market. High interest rates are hitting the refinance market hard. Low inventory is putting a pinch on the purchase market. What can mortgage...
By Alvaro Moreira, director of strategic growth, Mortgage Right

Residential | December 2018 
Lead Nurturing Is the New Industry Mantra
Over the last seven years, LoanDepot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer inquiries within seconds. In fact, those nonbank lende...
By Mike Eshelman, head of consumer finance, Jornaya

Commercial | October 2018 
Capitalize on the Data Boom
In recent years, commercial real estate data has become much more expansive and accessible, completely transforming the time-consuming process of identifying property and ownership information for ind...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | October 2018 
The Digital Mortgage Needs a Personal Touch
The mortgage industry is similar to other industries that have gone through a rapid digital transformation. Companies are participating in the early stages of moving from marginal improvements of proc...
By John Paasonen, CEO and founder, Maxwell

Residential | October 2018 
The Hispanic Homebuyer Is Changing
  Key Points Facts about the Hispanic market Some 25 percent of millennials are Hispanic. ...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | September 2018 
Data Powers Marketing Campaigns
Today’s borrower expects originators to understand how and when to communicate with them throughout their mortgage-shopping journey. As interest rates continue to rise and technology companie...
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage

Residential | August 2018 
Run to Daylight in a Competitive Mortgage Industry
­­Professional athletes must stick to a disciplined training regimen and develop skills to advance in the major leagues. Do you think anything is different in the mortgage industry? Originators a...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | June 2018 
These Niche Loans Can Bolster Your Business
Any mortgage originator can offer traditional loan programs. Offering nontraditional lending can open doors for a mortgage originator to reach a whole new world of niche borrowers, however. The...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | May 2018 
Time to Heat Up Your Business
Noted American author Henry James once wrote: “Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” We don’t know what James liked s...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Commercial | May 2018 
Future-Proof Your Business
Low interest rates, sound growth in lease rates and escalating property values have stimulated interest in the commercial real estate market. The Mortgage Bankers Association reported $565 billion in ...
By Garry Barnes, director, PW Partners Consultancy

Residential | April 2018 
Harness the Power of Craigslist
With all of the free sites available online where loan originators can market their mortgage products and services, why not consider Craigslist? Craigslist is a highly trafficked website searched by m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2018 
Go Social the Old-School Way
If you’re an originator who is ready to increase your production, there’s a golden rule you should embrace: People want to do business with people they like. It’s really that simple. How does being li...
By Leslie Delworth, director of events, Guaranteed Rate; and John Noldan, executive vice president of national sales, Guaranteed Rate

Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Residential | March 2018 
Put Your Sig Line to Work
When sending any e-mail, it is important to think of it as marketing material and not just a form of quick communication. Every e-mail you send to someone is an opportunity to market your services to ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

 
 

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