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Articles about Lead Generation


Residential | March 2019 
The Real End of the Rainbow
It’s hard work to convert leads into paying clients. It would be a waste to subsequently watch competitors realize the full lifetime value of your borrowers.  But therein lies an opportunity for...
By Mike Eshelman, head of consumer finance, Jornaya; and Scott Payne, vice president of enterprise sales and client management, Home Captain

Residential | March 2019 
Fringe Borrowers Deserve Another Look
Key Points An ocean of potential borrowers awaits ...
By Michael Sunnaa, production manager for neighborhood lending, Wallick & Volk

Residential | March 2019 
Clients for Life Await
Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without eve...
By Kirk King, president, Continuity Programs Inc.

Residential | February 2019 
Digital Reach Cuts Costs and Attracts Borrowers
In a host of industries, the promise of digital marketing and commerce, particularly through mobile channels, has exceeded the hype with consumers using digital channels to research and purchase every...
By Jennifer Henry, vice president and vertical marketing leader, Equifax Mortgage Services

Residential | February 2019 
Be Bold to Capture Untapped Leads
The mortgage business must overcome challenges that many other industries do not confront. Chief among them is building a base of loyal, repeat customers in an increasingly competitive market. T...
By Brandon Schnitzer, finance industry general manager, Natural Intelligence

Residential | January 2019 
A Bridge to Somewhere
Think of success as something over there, across a fast-moving river. That success could be more closings, more pre-qualifications, more leads, more deals, but it is unattainable because the water pre...
By Carl White, branch manager, Success Mortgage Partners

Residential | January 2019 
These Habits Can Help Beat a Mortgage-Industry Lull
If you have been in the mortgage industry for any length of time, you know the industry weathers ups and downs. The only way to get through those down periods is to develop and maintain a set of daily...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | January 2019 
New Spin on an Old Concept Offers Originators Opportunity
It’s not a new concept, but it has recently been reinvented. The sale-leaseback agreement used to be limited to commercial property or was done informally between friends and family. Now...
By Jarred Kessler, founder and CEO, EasyKnock

Residential | December 2018 
Flip the Script on Mortgage-Lead Generation
Long gone are the days of phone dialing for dollars, for hours on end, just to reach a live prospect. This approach is incredibly inefficient and does not yield the best results. Keeping in touch with...
By Joe Wu, CEO, Voicent

Residential | December 2018 
Arm Yourself With These Lifesaving Tools
Brewing storm clouds can be seen everywhere in the housing market. High interest rates are hitting the refinance market hard. Low inventory is putting a pinch on the purchase market. What can mortgage...
By Alvaro Moreira, director of strategic growth, Mortgage Right

Residential | December 2018 
Lead Nurturing Is the New Industry Mantra
Over the last seven years, LoanDepot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer inquiries within seconds. In fact, those nonbank lende...
By Mike Eshelman, head of consumer finance, Jornaya

Commercial | October 2018 
Capitalize on the Data Boom
In recent years, commercial real estate data has become much more expansive and accessible, completely transforming the time-consuming process of identifying property and ownership information for ind...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | October 2018 
The Digital Mortgage Needs a Personal Touch
The mortgage industry is similar to other industries that have gone through a rapid digital transformation. Companies are participating in the early stages of moving from marginal improvements of proc...
By John Paasonen, CEO and founder, Maxwell

Residential | October 2018 
The Hispanic Homebuyer Is Changing
  Key Points Facts about the Hispanic market Some 25 percent of millennials are Hispanic. ...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | September 2018 
Data Powers Marketing Campaigns
Today’s borrower expects originators to understand how and when to communicate with them throughout their mortgage-shopping journey. As interest rates continue to rise and technology companie...
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage


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