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Articles about Marketing

 

Commercial | June 2019 
Seven Habits to Live By
There’s no one way for a commercial mortgage broker to do business. Some sell technology, some sell convenience and some sell pricing. All successful mortgage brokers tend to have one virtue in common...
By Garry Barnes, director, PW Partners Consultancy

Residential | May 2019 
The Power of Sharing
Most of us dip into social media at least once a day. Some of us are in and out of it all day long. And we are often in it for different reasons.  Typically, mortgage originators read, write and share...
By Niki Nevarez, regional vice president of operations, Mountain West Financial

Residential | May 2019 
A Mortgage Broker Revival Could Be on the Horizon
For a decade, mortgage brokers have seemingly faded out of the industry, written off as nearly extinct. The once thriving community, previously responsible for originating the vast majority of mortgag...
By Mike Eshelman, head of consumer finance, Jornaya

Commercial | April 2019 
Take a Crash Course in Cap Rates
The capitalization rate, or cap rate, of a commercial property is a fundamental metric for evaluating the value of commercial real estate, but how many mortgage brokers and investors fully under...
By Stephen A. Sobin, president and founder, Select Commercial Funding LLC

Commercial | April 2019 
What’s Your Brand?
Company branding is really important. Customers shop for brands, prefer some brands over others and can remain loyal to a brand for a lifetime. The brand represents a customer’s past experience with...
By Darin Young, president and CEO, Popular Commercial Lending Group

Commercial | April 2019 
Put Cold Calls in a Deep Freeze
There’s no denying the digital revolution sweeping through the commercial real estate industry. As technology advances, mortgage brokers are using new technologies to find the right customers and ...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | April 2019 
When Going Green, Don’t Overlook Direct Marketing Materials
Direct mail can be an environmentally friendly marketing tool to reach, engage and acquire clients. Mortgage originators can take advantage of the benefits of direct mail to target prospects...
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Residential | April 2019 
Corner the Market on Green Loans
Have you ever funded an energy-efficient mortgage? There are benefits to learning about and promoting these green programs, especially for homebuyers who are looking to purchase an older property that...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2019 
The Allure of Green
In today’s eco-friendly world, more consumers want to do business with environmentally conscious companies. This is just one reason mortgage originators should consider adopting a green philosophy for...
By Justin Schwing, vice president of national facilities, Planet Home Lending

Commercial | March 2019 
Develop a Magic Touch
Uttered nearly a century ago by Nobel Peace Prize winner Christian Lous Lange, the notion that “technology is a useful servant but a dangerous master” has become more accurate every day. In the fast-p...
By Igor Zhizhin, president, American Street Capital LLC

Residential | March 2019 
Mortgage Originators Need to Think Like Business Owners
You are a licensed mortgage originator who generates your own loans. You are not receiving a 9-to-5 paycheck. You need to produce or you’re not getting paid. Your company did not give you your li...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2019 
Here’s the Secret to Building Origination Success
Key Points How to ...
By Ryan Kelley, founder, The Home Loan Expert, LLC.

Commercial | March 2019 
Surviving the 80/20 Iceberg
If you’ve recently attended any industry-related conferences or other events and have spoken with colleagues and competitors, you may have reached the conclusion that 2019 could be a tough year for co...
By Mark Monro, director of strategic markets, Seattle Funding Group

Commercial | February 2019 
Niche Products Open Doors
Niche loan products and services are the key to any successful marketing campaign. They enable commercial mortgage brokers to establish new referral sources that otherwise may not have been responsive...
By Rob Diodato, president, York Commercial Finance

Commercial | February 2019 
Attract More Clients
  Key Points Marketing-campaign strategies to consider ...
By Ryan Roberts, senior director of marketing, Triumph Capital Partners

 
 

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