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Articles about Marketing

 

Residential | November 2018 
Unleash the Potential of the Inbox
It’s 2018 and cold calling is dead. Potential clients won’t answer a phone for their mother, much less for a mortgage originator who wants to discuss refinancing options. So, why are we wast...
By Joe Pekula, marketing manager, WebMax

Residential | October 2018 
The Hispanic Homebuyer Is Changing
  Key Points Facts about the Hispanic market Some 25 percent of millennials are Hispanic. ...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | October 2018 
Bring Clarity to Your Business
Many mortgage companies and originators fly blind on a day-to-day basis, without discovering what truly motivates their borrowers and referral partners to work with them and remain...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | September 2018 
Data Powers Marketing Campaigns
Today’s borrower expects originators to understand how and when to communicate with them throughout their mortgage-shopping journey. As interest rates continue to rise and technology companie...
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage

Residential | September 2018 
This Road Map Generates Leads
There are an endless number of marketing avenues mortgage originators can explore to generate leads. Some are like highways filled with traffic and others potentially lead to dead ends. Do you pay a t...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Commercial | September 2018 
What Type of Marketer Are You?
Could there be a more ambiguous term than marketing? What exactly is marketing? Digital marketing, pay per click, Craigslist, door flyers, newspapers, billboards — the list goes on. How about ...
By Tyler Stone, founder and president, Capstone Financial

Commercial | September 2018 
Elevate and Adapt
As commercial mortgage brokers know, there is no current shortage of competition in the real estate financing industry. Regardless of your preferred niche, increased activity and additional opportunit...
By Erica LaCentra, director of marketing, RCN Capital

Commercial | September 2018 
Trust But Verify Is Business 101
As a commercial mortgage broker, one of the most important responsibilities you have is to seek out lenders to partner with that will afford your clients the best products, terms and service. This a t...
By Rob Diodato, president, York Commercial Finance

Residential | August 2018 
Harness the Power of Social Media
  Percentage of U.S. adults using social media sites: Source: Pew Research ...
By Siera Smith, vice president of operations, Webmax Digital Mortgage Solutions

Commercial | August 2018 
Remain Relevant in a World in Flux
The reality is that “shift happens.” You can fight it, but you cannot win. You can deny it, but it will encompass you. There is but one logical option: Embrace the shifts in life, including those in t...
By Garry Barnes, director, PW Partners Consultancy

Residential | May 2018 
Tap Into the 83 Percent
By the time an average American reaches 65 years of age, 83 percent of their net worth comes from home equity. The other 17 percent comes from 401k plans, savings and other investments. Many homeowner...
By Ernie Graham, CEO and founder, Homebot

Residential | April 2018 
Cash in on the Homebuying Season
The 2018 spring and summer homebuying season promises to be a prosperous one for the housing industry. Still relatively low interest rates and a booming economy are fueling an explosion in home sales ...
By Doug Smith, president, Douglas Smith & Associates

Residential | April 2018 
Harness the Power of Craigslist
With all of the free sites available online where loan originators can market their mortgage products and services, why not consider Craigslist? Craigslist is a highly trafficked website searched by m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2018 
Go Social the Old-School Way
If you’re an originator who is ready to increase your production, there’s a golden rule you should embrace: People want to do business with people they like. It’s really that simple. How does being li...
By Leslie Delworth, director of events, Guaranteed Rate; and John Noldan, executive vice president of national sales, Guaranteed Rate

Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

 
 

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