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Articles about Marketing

 

Commercial | January 2019 
Create a Quantitative Marketing Advantage
Marketing success is often contingent on an ability to tailor hyper-targeted messages to prospects across a variety of mediums. That is particularly true if you are a commercial mortgage broker. ...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | January 2019 
Pounce Early to Set Up Mortgage Success
Mortgage professionals must decide between two opposite paths in 2019: thrive or just survive. You need to ask yourself: Am I pushing myself and my team to place all the chips on the table and p...
By Dennis Black, CEO, Dennis Black and Associates

Residential | January 2019 
Stand Out in the Age of Mortgage Automation
The mortgage industry is undergoing a rapid evolution that is upending what once was a solemn, weighty process. The advent of technology, new rules and now automation are all changing the originator-b...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | December 2018 
Flip the Script on Mortgage-Lead Generation
Long gone are the days of phone dialing for dollars, for hours on end, just to reach a live prospect. This approach is incredibly inefficient and does not yield the best results. Keeping in touch with...
By Joe Wu, CEO, Voicent

Residential | December 2018 
Build Your Mortgage Business by Developing Yourself
As a mortgage originator, you must develop yourself in many ways, from learning new loan programs and more effective ways to communicate to establishing good habits and daily discipline for such thing...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | December 2018 
Renovation Loans: The Next Great Niche?
Sure, you’re a mortgage originator, but what’s stopping you from helping your clients line up a loan for a new pool or helping them arrange financing to buy and completely renovate a drab old home? Or...
By Jeff Leinan, executive vice president, Plaza Home Mortgage

Residential | December 2018 
The Interest Rate Shouldn’t Be the End of the Discussion
When real estate investors shop for financing, the interest rate is almost always a key consideration. Similarly, originators often tout the interest rate as a selling point of the loans they offer. ...
By Robert Greenberg, chief marketing officer, Patch of Land

Residential | December 2018 
Lead Nurturing Is the New Industry Mantra
Over the last seven years, LoanDepot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer inquiries within seconds. In fact, those nonbank lende...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | November 2018 
Video Connects People in the Mortgage Business
The mortgage business can be brutal. Industry veterans are always looking over their shoulders at the market, the rates, the competition and now the internet. They need a magic weapon to overcome bein...
By Shirleen Von Hoffmann, principal, Home Builders Edge

Residential | November 2018 
Unleash the Potential of the Inbox
It’s 2018 and cold calling is dead. Potential clients won’t answer a phone for their mother, much less for a mortgage originator who wants to discuss refinancing options. So, why are we wast...
By Joe Pekula, marketing manager, WebMax

Residential | October 2018 
The Hispanic Homebuyer Is Changing
  Key Points Facts about the Hispanic market Some 25 percent of millennials are Hispanic. ...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | October 2018 
Bring Clarity to Your Business
Many mortgage companies and originators fly blind on a day-to-day basis, without discovering what truly motivates their borrowers and referral partners to work with them and remain...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | September 2018 
Data Powers Marketing Campaigns
Today’s borrower expects originators to understand how and when to communicate with them throughout their mortgage-shopping journey. As interest rates continue to rise and technology companie...
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage

Residential | September 2018 
This Road Map Generates Leads
There are an endless number of marketing avenues mortgage originators can explore to generate leads. Some are like highways filled with traffic and others potentially lead to dead ends. Do you pay a t...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Commercial | September 2018 
What Type of Marketer Are You?
Could there be a more ambiguous term than marketing? What exactly is marketing? Digital marketing, pay per click, Craigslist, door flyers, newspapers, billboards — the list goes on. How about ...
By Tyler Stone, founder and president, Capstone Financial

 
 

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