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Articles about Marketing

 

Commercial | September 2018 
Elevate and Adapt
As commercial mortgage brokers know, there is no current shortage of competition in the real estate financing industry. Regardless of your preferred niche, increased activity and additional opportunit...
By Erica LaCentra, director of marketing, RCN Capital

Commercial | September 2018 
Trust But Verify Is Business 101
As a commercial mortgage broker, one of the most important responsibilities you have is to seek out lenders to partner with that will afford your clients the best products, terms and service. This a t...
By Rob Diodato, president, York Commercial Finance

Residential | August 2018 
Harness the Power of Social Media
  Percentage of U.S. adults using social media sites: Source: Pew Research ...
By Siera Smith, vice president of operations, Webmax Digital Mortgage Solutions

Commercial | August 2018 
Remain Relevant in a World in Flux
The reality is that “shift happens.” You can fight it, but you cannot win. You can deny it, but it will encompass you. There is but one logical option: Embrace the shifts in life, including those in t...
By Garry Barnes, director, PW Partners Consultancy

Residential | May 2018 
Tap Into the 83 Percent
By the time an average American reaches 65 years of age, 83 percent of their net worth comes from home equity. The other 17 percent comes from 401k plans, savings and other investments. Many homeowner...
By Ernie Graham, CEO and founder, Homebot

Residential | April 2018 
Cash in on the Homebuying Season
The 2018 spring and summer homebuying season promises to be a prosperous one for the housing industry. Still relatively low interest rates and a booming economy are fueling an explosion in home sales ...
By Doug Smith, president, Douglas Smith & Associates

Residential | April 2018 
Harness the Power of Craigslist
With all of the free sites available online where loan originators can market their mortgage products and services, why not consider Craigslist? Craigslist is a highly trafficked website searched by m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2018 
Go Social the Old-School Way
If you’re an originator who is ready to increase your production, there’s a golden rule you should embrace: People want to do business with people they like. It’s really that simple. How does being li...
By Leslie Delworth, director of events, Guaranteed Rate; and John Noldan, executive vice president of national sales, Guaranteed Rate

Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Residential | March 2018 
Put Your Sig Line to Work
When sending any e-mail, it is important to think of it as marketing material and not just a form of quick communication. Every e-mail you send to someone is an opportunity to market your services to ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2018 
Create a Community of Clients
When it comes to the mortgage industry, business development is all about expanding your client list, gaining the trust and respect of your borrowers, and getting repeat business. To develop your busi...
By Yanni Raz, CEO, HML Investments

Residential | March 2018 
Cultivate a Direct Mail Strategy
With the mortgage industry facing an increasingly competitive purchase market this year, loan originators and mortgage companies are using every means at their disposal to distinguish themselves from ...
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Commercial | February 2018 
Carve Out Your Niche
A commercial mortgage broker needs something to stand apart. In a highly competitive lending market, it’s especially important to carve out a niche in order to grow market share. Generally, fo...
By Jason M. Aubrey, principal, PlattPointe Capital

Commercial | January 2018 
Catch the Fix-and-Flip Wave
Definition Home flipping Fix-and-flip is a real estate strategy in which an investor purchases a residential property ...
By Tyler Stone, founder and president, Capstone Financial

 
 

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