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Articles about Marketing

 

Residential | December 2018 
Renovation Loans: The Next Great Niche?
Sure, you’re a mortgage originator, but what’s stopping you from helping your clients line up a loan for a new pool or helping them arrange financing to buy and completely renovate a drab old home? Or...
By Jeff Leinan, executive vice president, Plaza Home Mortgage

Residential | December 2018 
The Interest Rate Shouldn’t Be the End of the Discussion
When real estate investors shop for financing, the interest rate is almost always a key consideration. Similarly, originators often tout the interest rate as a selling point of the loans they offer. ...
By Robert Greenberg, chief marketing officer, Patch of Land

Residential | December 2018 
Lead Nurturing Is the New Industry Mantra
Over the last seven years, LoanDepot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer inquiries within seconds. In fact, those nonbank lende...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | November 2018 
Video Connects People in the Mortgage Business
The mortgage business can be brutal. Industry veterans are always looking over their shoulders at the market, the rates, the competition and now the internet. They need a magic weapon to overcome bein...
By Shirleen Von Hoffmann, principal, Home Builders Edge

Residential | November 2018 
Unleash the Potential of the Inbox
It’s 2018 and cold calling is dead. Potential clients won’t answer a phone for their mother, much less for a mortgage originator who wants to discuss refinancing options. So, why are we wast...
By Joe Pekula, marketing manager, WebMax

Residential | October 2018 
The Hispanic Homebuyer Is Changing
  Key Points Facts about the Hispanic market Some 25 percent of millennials are Hispanic. ...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | October 2018 
Bring Clarity to Your Business
Many mortgage companies and originators fly blind on a day-to-day basis, without discovering what truly motivates their borrowers and referral partners to work with them and remain...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | September 2018 
Data Powers Marketing Campaigns
Today’s borrower expects originators to understand how and when to communicate with them throughout their mortgage-shopping journey. As interest rates continue to rise and technology companie...
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage

Residential | September 2018 
This Road Map Generates Leads
There are an endless number of marketing avenues mortgage originators can explore to generate leads. Some are like highways filled with traffic and others potentially lead to dead ends. Do you pay a t...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Commercial | September 2018 
What Type of Marketer Are You?
Could there be a more ambiguous term than marketing? What exactly is marketing? Digital marketing, pay per click, Craigslist, door flyers, newspapers, billboards — the list goes on. How about ...
By Tyler Stone, founder and president, Capstone Financial

Commercial | September 2018 
Elevate and Adapt
As commercial mortgage brokers know, there is no current shortage of competition in the real estate financing industry. Regardless of your preferred niche, increased activity and additional opportunit...
By Erica LaCentra, director of marketing, RCN Capital

Commercial | September 2018 
Trust But Verify Is Business 101
As a commercial mortgage broker, one of the most important responsibilities you have is to seek out lenders to partner with that will afford your clients the best products, terms and service. This a t...
By Rob Diodato, president, York Commercial Finance

Residential | August 2018 
Harness the Power of Social Media
  Percentage of U.S. adults using social media sites: Source: Pew Research ...
By Siera Smith, vice president of operations, Webmax Digital Mortgage Solutions

Commercial | August 2018 
Remain Relevant in a World in Flux
The reality is that “shift happens.” You can fight it, but you cannot win. You can deny it, but it will encompass you. There is but one logical option: Embrace the shifts in life, including those in t...
By Garry Barnes, director, PW Partners Consultancy

Residential | May 2018 
Tap Into the 83 Percent
By the time an average American reaches 65 years of age, 83 percent of their net worth comes from home equity. The other 17 percent comes from 401k plans, savings and other investments. Many homeowner...
By Ernie Graham, CEO and founder, Homebot

 
 

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