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Articles about Marketing


Residential | November 2011 
Are Your Clients Paying Too Much Tax?
One of the main rules of marketing is never give your customers a reason to start looking around. In this economic environment, mortgage professionals must do all they can to deliver the highest degre...
By Dennis Matzel, principal, Property Tax360

Residential | November 2011 
Recovery Begins with You
The housing crisis happened. Instead of rehashing how we got here, mortgage brokers and originators now must look to recovery. There are many different viewpoints about what must happen as well as wha...
By Ralph LoVuolo Sr., president, Mortgage Motivator; and Scott Woll, founder and principal, SBWAdvisors LLC

Residential | November 2011 
It’s Business – and It’s Personal
The benefits of engaging clients through one-on-one interaction cannot be underestimated. The ability to meet at any time or place is crucial for world-class service and for creating the trust needed ...
By Hunt Gersin, president and CEO, Neighborhood Sales Consultants

Residential | October 2011 
You’re Human — Why Not Act Like It?
If your people skills have been reduced to climbing over, crushing, ignoring, berating, insulting and dismissing people, you must stop what you’re doing and take inventory. Ask yourself two questions:...
By Allan Scharton, vice president of mortgage loans and manager of real estate assets, Liberty Bankers Life Insurance Co

Residential | October 2011 
7 Tips for Self-Improvement
It’s never too late — or too early — to upgrade your mortgage skill-set. For some loan originators, that means modifying an expertise from a previous profession. For others, it means tapping a trade o...
By Gary Opper, president, Approved Financial Corp.

Residential | October 2011 
How to Create a Lead-Generating Blog
If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to call...
By J.C. Kiadii, customer-liaison manager,

Residential | October 2011 
An Officer and … An Originator
Being a top mortgage professional these days is challenging. Regulatory roadblocks appear regularly, legal disputes remain constant, and declining property values hinder refinance and purchase activit...
By Chris Jones, branch manager, City 1st Mortgage Services

Residential | October 2011 
Your Best Approach to the Purchase Market
This past August, the Mortgage Bankers Association (MBA) reported that its weekly mortgage-applications survey reached its lowest level for purchase activity in 15 years. Nonetheless, mortgage origina...
By Peter Harvey, founder and CEO of Intellidyn Corp, Intellidyn

Residential | October 2011 
The Time for Marketing Your Business Is Now
The recession is over! The recession never ended! A new recession is coming! Depending on where you look or who you listen to, today’s economic messages run the gamut from uplifting to discou...
By Amy Hansen, director of client service and public relations, Seroka

Residential | October 2011 
Postcard Campaigns Make Marketing Easy
Times are tough. That doesn’t mean you should patiently wait for your phone to ring, however. Now more than ever is the time to market your business. One of the best ways to do that is with postcards....
By Joy Gendusa, founder and CEO, PostcardMania

Residential | October 2011 
With Direct Mail, Contact Is Key
Mortgage originators and brokers know that their client base is what keeps their businesses going. Cultivating that client base and maintaining contact with prospective, current and past customers is ...
By Tom Emmerson, vice president of sales and marketing, Premier Advantage Marketing

Residential | September 2011 
5 Ways to Thrive
Today's mortgage environment is different than it was in 2006, but when I travel the country training thousands of mortgage professionals, I see a failure to adapt to the new mortgage environment. Thi...
By Dale Vermillion, president, Mortgage Champions

Residential | September 2011 
Know Your Business to Grow Your Business
In the mortgage business, remaining in the know about your company's operations and about the industry can help you be a better broker or originator. You should be familiar with your company's policie...
By Gary Opper, president, Approved Financial Corp.

Residential | September 2011 
Activate Your Clients' Mental Filter for Referrals
Have you ever bought a new car thinking it was rare only to start seeing it everywhere? Don't let me burst your bubble: It's not magic. As it turns out, events like this are often the work of yo...
By Jeffrey Nunley, senior vice president and mortgage planner, Evergreen Pacific Mortgage

Residential | August 2011 
Choose Wisely: Your Lender Will Determine Your Fate
In the new mortgage climate, it’s all about efficiency. The more you can accomplish quickly, the more time you’ll have to continue to accomplish even more. Considering loan-originator compensation rul...
By Mat Ishbia, president and CEO, United Wholesale Mortgage


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