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Articles about Marketing

 

Residential | September 2012 
Education Is the Best Route to Referrals
Mortgage brokers who immerse themselves in the liturgy of constantly morphing guidelines have the opportunity to rise to the top of their game, but only if they share their knowledge with their borrow...
By Michael Mekler, founder and owner, Liberty First Capital

Residential | September 2012 
Lose the Deal, Win the Source
Many mortgage brokers and originators know that referrals are their main source of business. That is why whenever a deal comes in through a referral source, winning it — or closing it — seems like the...
By Robert S. Mahaffey, owner and president, 3rd Street Financial Corp.

Residential | August 2012 
Make the Most of Your Marketing
Many small to mid-sized mortgage companies that do not employ in-house marketing professionals tend to rely solely on what they think is the best approach to marketing their businesses. The problems a...
By K. Justin Restaino, vice president, Titan List & Mailing Services Inc.

Residential | August 2012 
7 Tips to Build Realtor Relationships
In today’s market, mortgage professionals must build relationships with real estate agents to increase their purchase-loan business. Eventually, interest rates will start to increase, and refinances w...
By Jerry A. Kussy, vice president of lending, Liberty Bank for Savings

Residential | August 2012 
The Sum of Two Parts
For years, direct mail has been one of the primary ways that mortgage brokers and originators market themselves. A marketing tactic that many mortgage professionals don’t pursue, however, is what’s ca...
By Joy Gendusa, founder and CEO, PostcardMania

Residential | July 2012 
3 Creative Networking Tips
Effective networking can ensure a continuous stream of opportunities for mortgage brokers and originators, a fact that makes this aspect of the business critically important in any market condition. D...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | July 2012 
Direct-Mail Dangers
Becoming the target of a class-action lawsuit is a nightmare that many businesses fear. Mortgage companies are no exception. They can, however, keep themselves in the clear by reviewing their various ...
By Brad Kent, president and CEO, Smartleads Inc.

Residential | June 2012 
Position Your Business To Win
Mortgage brokers always have had the option to transition their business to mortgage banking, but today, more brokers are making the transition than ever before. There are a number of reasons why so m...
By Darrin Stobaugh, consultant

Residential | June 2012 
Keep Pace with Social Media Changes
It can be all-too-common to hear people disparage the value of social media. Some may embrace new websites and networking opportunities, but others may believe that Facebook is a waste of time, that o...
By Shashank Shekhar, CEO, Arcus Lending

Residential | May 2012 
3 Tips for Inexpensive Marketing
When marketing in the mortgage industry, one of the main questions on the minds of brokers and originators is: How do you stay in front of people, generate leads and maintain lasting Realtor referral ...
By Merrick Pickens, director of public relations, Oak Mortgage Group

Residential | May 2012 
Embracing Social Media
Embracing social media as a key component of your company’s marketing strategy is quickly becoming as critical to success as traditional, outbound channels such as direct mail, telemarketing and trade...
By Patricia Reynard Hightower, CEO, Bayou Equity Mortgage

Residential | May 2012 
4 Steps to Writing More Mortgages
Oftentimes, business owners have misconceptions about what marketing is. They see it as some kind of lead-generating slot machine: Sometimes it works, other times it’s just a waste of money. But you c...
By Joy Gendusa, founder and CEO, PostcardMania

Residential | May 2012 
Persuade to Produce
In today’s tumultuous market, many mortgage professionals try to sell too much and persuade too little. That distinction is important to make — mortgage professionals who are skilled at persuasion and...
By John Alexandrov, CEO, REIC

Residential | April 2012 
Tried and True
Even in an age largely defined by digital communication and technology, one traditional marketing technique still can reap benefits for mortgage brokers and originators: regular, repeated mailings. Di...
By Joy Gendusa, founder and CEO, PostcardMania

Residential | April 2012 
On Camera and Online
If a picture is a worth a thousand words, a short video must be worth a million words. For mortgage brokers and originators, including online videos in their marketing plans can allow their compani...
By Mike Cox, owner and host, Rates in Motion

 
 

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