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Articles about Marketing

 

Residential | March 2012 
5 Ways to Grow Your Business with Facebook
Marketing through social media is essential in any industry, and the mortgage industry is no exception. Brokers and originators who do not engage in Facebook, for instance — or use it incorrectly — ar...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | March 2012 
How to Manage Stress
Everyone reacts differently to stressful situations, and mortgage professionals are no exception. Whatever the occupation, stress can affect a person’s job performance, decisionmaking, management abil...
By Robert Nolan, president and CEO, IvyStone Sales and Personality Assessments LLC

Residential | March 2012 
4 Factors of Generational Marketing
The techniques that you use to market to different generations should be as varied as your client base. Each age demographic should be approached in its own unique way, even if you’re marketing the ve...
By Tom Emmerson, vice president of sales and marketing, Premier Advantage Marketing

Residential | February 2012 
Keeping Pace with Internet-Savvy Consumers
In an age of free information and countless online financial tools, today’s Internet-savvy homebuyers are less willing to provide their contact information in exchange for a mortgage quote. If this tr...
By Adam Stein, CEO, LoanTek.com

Residential | February 2012 
Marketing with a Heart
Increasingly, companies are seeking the marketing spotlight by partnering with nonprofit organizations through cause-related marketing. These joint ventures offer advantages for consumers and companie...
By Dan Schenk, program specialist, PenFed Foundation

Residential | February 2012 
What You Say and What Clients Hear
Mortgage brokers and originators, like salespeople everywhere, often rely on the same words and phrases when marketing their products. Try this: When forming a relationship with a referral source, sta...
By Ralph LoVuolo Sr., president, Mortgage Motivator

Residential | February 2012 
Marketing Your Business and Yourself
It’s important for mortgage professionals to realize that they’re constantly marketing; their business and their professional image are on sale all day, every day. Consider the recent holiday seaso...
By Chris Jones, branch manager, City 1st Mortgage Services

Residential | February 2012 
Adding Borrower Value Through Social Media
According to the Mortgage Bankers Association, there will be less than $1 trillion in loan originations in 2012. Considering that originations were approximately $3 trillion only a few years ago, the ...
By Rick Grant, principal, Rick Grant & Associates

Residential | February 2012 
Send the Right Message
Economic conditions are not going to change overnight, but how mortgage brokers reach out to their clients in this economy can turnaround the business within a short span of time. To improve your resu...
By Tom Emmerson, vice president of sales and marketing, Premier Advantage Marketing

Residential | February 2012 
Business of a Feather Flocks Together
Either through experience or education, you may have discovered that you want to narrow the focus of your business. For instance, perhaps you want to concentrate on rural properties, or perhaps you wa...
By B.J. Bounds, senior marketing communications specialist, Calyx Software

Residential | January 2012 
Rise to the Top of the Hiring Pool
Like in many industries, an outgoing personality, computer skills, empathy and being a good listener are prized characteristics in mortgage professionals. The mortgage industry, like much of American ...
By Drew Waterhouse, managing director, Hammerhouse LLC

Residential | January 2012 
How to Rack up Referrals
They say that referrals are the lifeblood of a successful mortgage originator’s business. If that is true — and I believe it is — maybe now would be a good time to check your blood pressure to see how...
By Doug Smith, president, Douglas Smith & Associates

Residential | January 2012 
Top 10 Tips for Working with Realtors
Savvy mortgage originators know that the key to a steady loan pipeline is forging relationships with top-performing real estate agents. If you are struggling to build and maintain relationships with R...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | January 2012 
6 Steps to Effective Blogging
The mortgage business has changed in the past few years. Closing loans has become tougher, and this has led much of the competition to leave the industry. This is helpful to those who remain, but mort...
By David Krichmar, mortgage banker, America Home Key Inc.

Residential | January 2012 
Take a Staged Approach to Refinance Marketing
The Federal Reserve has promised to keep interest rates low through summer 2013. The effects of this announcement will be felt throughout the economy, but nowhere more so than in the mortgage industry...
By Joy Gendusa, founder and CEO, PostcardMania

 
 

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