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Articles about Marketing


Residential | January 2012 
4 Steps to Mastering Social Media
Social media has become the standard for online marketing, and mortgage brokers and originators who are asking if and how their company should use it may already be behind. Much of the competition is ...
By Jarred Alexandrov, social media architect, REIC

Commercial | April 2013 
Make a Plan to Place Your Brand
In today’s competitive mortgage  landscape, commercial mortgage professionals may find it harder than ever to establish their brands and gain new clients. Despite the various channels that are cu...
By Anita Huedepohl, founder and CEO, Liberty Funding

Commercial | April 2013 
Stand Out from the Mortgage Crowd
As the recovery in the commercial real estate market gains traction, competition among commercial mortgage brokers is heating up. All eyes are on the dramatic increase in loan submissions that is like...
By Elizabeth Braman, chief production officer, Realty Mogul

Commercial | February 2013 
5 Tips to Develop New Niches
Commercial mortgage brokers  who want to keep ahead in their business must understand that being the best involves more than just getting competitive rates and terms for their clients. A broker’s thor...
By Anita Huedepohl, founder and CEO, Liberty Funding

Residential | May 2013 
3 Niche Programs Realtors Will Love
With today’s low rates, mortgage brokers and originators everywhere are closing refinances like there’s no tomorrow. After all, these deals often are easy money and simply represent what the market ha...
By Scott Schang, branch manager, Broadview Mortgage

Residential | May 2013 
Reaching Out to Realtors
A simple question lies at the heart of every mortgage professional’s business: What is the best way to generate income? Similarly, what’s the best approach to generating a paycheck? For many mortgage ...
By Justin Miller, branch manager, Primary Residential Mortgage Inc

Residential | May 2013 
Build Business Through Storytelling
For many, this is the age of social media, a time when consumers turn not to the television and newspaper for their information, but rather look to friends — real and virtual — in their online social ...
By Rick Grant, principal, Rick Grant & Associates

Residential | April 2013 
Get Online and Get Noticed
With more than 500 million users on Facebook, hundreds of millions of tweets sent daily and more than 200 million registered users on LinkedIn, it’s not a question of if your company should leverage s...
By Ondar Tarlow, senior vice president and director of marketing, Impac Mortgage

Residential | April 2013 
The Business of Branding
The term “personal branding” may be a phrase you’ve heard a lot in recent years, sometimes being heralded as an indispensable marketing tool. But what exactly is a “personal brand” and what makes it i...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | April 2013 
5 Tips for Successful Recruitment
In the past few years, many mortgage banks and brokerages have seen a shortage in their talent pools. Whether you realize it or not, the mortgage industry may be in the midst of an emerging talent cri...
By Jamie Amaral, co-founder, IntelliTalent

Residential | March 2013 
Compete for the Spotlight
 Over the past few years, changes in the mortgage industry have brought to borrowers’ attention the importance of working with mortgage brokers and originators who know how to navigate today’s le...
By Darrin Stobaugh, consultant

Residential | March 2013 
More Tools for Your Toolbox
In the past few years, the mortgage industry has seen a resurgence of products from the past. Whether it’s downpayment-assistance programs or asset-depletion programs, the lending arena is opening bac...
By Matt Steinmetz, branch manager, Envoy Mortgage

Residential | March 2013 
Creating a Powerful Web Presence
When the World Wide Web was first launched to the public, it changed the business world forever. Companies of all kinds began to extend beyond their brick-and-mortar walls, and that put an increasing ...
By Chad Jampedro, president and co-owner, GSF Mortgage Corp.

Residential | March 2013 
Seeing Recovery Down the FHA Path
As the American public frets over the financial future of our nation and government officials lay out possible course corrections, it’s time for high-impact industries such as the mortgage business to...
By Ray Brousseau, president, Carrington Mortgage Services LLC

Residential | February 2013 
Mortgages Go Mobile
When remote bank deposits first appeared, they revolutionized retail banking. Today, mobile devices are poised to do the same for the mortgage industry. More and more customers are demanding engagemen...
By Bruce Orcutt, senior director of product marketing for mobile, Kofax


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