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Articles about Marketing

 

Residential | November 2012 
Mine Your Data to Build Your Brand
Hidden in many companies’ websites and databases are gold mines of information that could build their brands. By turning client surveys and local-market information into usable — and reportable — data...
By Steve Cook, managing editor, Real Estate Economy Watch and UPI Real Estate

Residential | December 2012 
Bring More to the Table Than Food
Mortgage brokers and real estate agents have the same targets — people who want to buy homes — so partnerships between the two are logical and often highly profitable. Many brokers simply want to show...
By Jim Lowenstern, CEO, Castles Unlimited

Residential | January 2012 
Finding New Paths to Lead Generation
Interest rates are at all-time lows. Housing prices are discounted. Owning a home has become more affordable than renting in many areas. After three years of turmoil, the real estate market is poised ...
By Stuart Blend, regional sales manager, Planet Home Lending

 
 

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