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Articles about Marketing


Residential | October 2017 
Building Brand Equity Through Culture
There is a reason Don Draper, the advertising executive on cable TV’s Mad Men, spent his career chasing Coca-Cola. It is because the name embodies more than just a refreshing beverage. Coke exudes a m...
By Paul Lucido, national marketing director, PRMG

Residential | October 2017 
Develop Relationships Through Digital Marketing
If you are good at what you do and your customers are satisfied, then you are bound to get plenty of referrals. Although word of mouth is a great way to get business, you need quality marketing to kee...
By Yanni Raz, CEO, HML Investments

Residential | October 2017 
Transform Turndowns into Done Deals
Remember the last time you told prospective borrowers the bad news that they did not qualify for a mortgage? Well, guess what? That “turndown” you sent on their way contacted one of your competi...
By Alexis Stuart, real estate broker and founder, Credit Power Educational Foundation Inc.

Residential | October 2017 
Outselling the Competition
It seems like more and more originators are spending less and less time outside the office. The industry’s once great and powerful sales force is — at many companies — not doing a whole lot of selling...
By Doug Smith, president, Douglas Smith & Associates

Commercial | September 2017 
Draw Up a Winning Marketing Strategy
Blog posts and presentations about business-to-business (B2B) digital-marketing campaigns often make the entire process sound so simple. In truth, it isn’t. Why else are there so many companies trying...
By Alex Vasilakos, director of marketing, The Finance Marketing Group

Commercial | September 2017 
Invest in Your Online Presence
We all know that every commercial mortgage broker needs a website that draws people in, including potential borrowers, referral sources and commercial mortgage leads. It’s a simple fact that in the di...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | September 2017 
The New Face of the Market
A lot of discussion these days surrounds millennials (individuals ages 18-34) and diverse market segments. Part of the reason for this interest is that the millennial generation is the largest consume...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | September 2017 
Review Your Reviews
When someone asks, “What type of work do you do?” you probably say something like: “I’m a loan originator,” or “I’m a branch manager,” or “I own a mortgage company.” While these are factuall...
By Daryl Spector, founder, Close More Loans USA

Residential | September 2017 
DIY Lending Websites
Robots have been showing up quite a bit in the news lately. Not the robots themselves, per se, but the steadily growing impact of robots on the global workforce. Accounting and professional ser...
By Carlos Sa, head of information technology, Mortgage Network Inc.

Residential | September 2017 
Go Social to Get Local Leads
There are so many marketing avenues that mortgage companies and loan originators can spend their time, energy and money on to increase their purchase and refinance business that trying to figure...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | September 2017 
Get Into the Headlines
It is important for mortgage originators to build a personal identity and relate to their customers. Personal branding is a great tool for building business and furthering a career. It allows potentia...
By Jeffrey Nelson, creator,

Residential | September 2017 
Move Beyond the Headlines
Albert Einstein once said: “It’s not that I’m so smart, it’s just that I stay with problems longer.” Over the last few months, numerous articles, graphs, analytical reports and economists’ blog...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Residential | September 2017 
Supporting Success
It takes several characteristics to be a great loan originator. An originator needs drive, tenacity, a hint of charm, an ability to make strong connections with people in a limited period of time and ...
By Nikki Groff, chief marketing and business development officer, Wallick & Volk Mortgage

Residential | September 2017 
Forging a Digital Connection
Few words get mortgage loan originators, branch managers and marketing professionals as excited about life as the term “social media.” Perhaps “fast closing” or “free food.” Something special happens ...
By Dawn Dawson, marketing director, Mortgage Solutions Financial

Residential | September 2017 
Digital Danger Zone
The introduction of the printing press in the 15th century made it possible to distribute ideas on a scale never before imagined. Several hundred years later, radio and television allowed messages to ...
By Whitney Blessington, vice president of marketing, Churchill Mortgage


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