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Articles about Marketing


Residential | August 2017 
Tune Up Your Product Knowledge
Key Points Mortgage originator tools Mortgage originators have a range of tools available to help them put creditworthy borrowers into sustainable mortgages. None of that matters, however,...
By Ben Shaevitz, senior vice president of loan origination, Patch of Land

Residential | August 2017 
Go Beyond the Baseline
What do borrowers look for when choosing a mortgage originator? They tend to look for someone who is credible, diligent, reliable and trustworthy. They want to work with an originator they feel ...
By Yanni Raz, CEO, HML Investments

Commercial | August 2017 
Know the Right Stuff
Success for commercial mortgage brokers comes down to not just working hard, but working smart. A combination of a strong work ethic and common sense will serve any broker well, regardless of the type...
By Valerie Sweeney, executive vice president, APEX Mortgage Corp.

Residential | July 2017 
Transcending Technology
In today’s digital era, almost every industry is looking to utilize technology to innovate their products, outperform their competitors and expand consumer outreach. Despite the necessity for technolo...
By Curt Tegeler, president and CEO, WebMax

Residential | July 2017 
Compete on an Equal Footing
Has the thought ever crossed your mind about what your business would look like if you could level the playing field against your biggest competitors? Better yet, what would it mean to you if you coul...
By Daryl Spector, founder, Close More Loans USA

Residential | June 2017 
Understanding Diverse Markets
A bank or mortgage company looking to increase its footprint in diverse mortgage markets should examine all aspects of the process that impacts lending performance. Some critical areas to re...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | June 2017 
Modern Homebuyers Have Arrived
SIDEBAR At a Glance New initiatives to address the unique demands of modern homebuyers must facilitate: Friends buying homes together;Parental lending and gifting of downpayments;Homeb...
By Joe Melendez, CEO and founder, ValueInsured

Residential | June 2017 
The Housing Market Is in Transition
There is one thing that’s constant within the mortgage marketplace: change. It’s inevitable. As the industry evolves, those who are prepared for the changes will not only weather the cycles, but will ...
By Patty Arvielo, president and co-founder, New American Funding

Residential | May 2017 
Digital Ads Pack a Punch
A recent Nielsen Co. audience report shows that last year Americans spent nearly 11 hours a day, on average, consuming media via a digital device. That’s up from about 10 hours in 2015. And th...
By Lauren Walker, director of content, Adwerx

Residential | May 2017 
Smaller Is Mightier
Millennials have had a complicated relationship with homeownership. They are the nation’s largest living generation with a population of approximately 75 million, but the homeownership rate ...
By Esther Phillips, senior vice president, Key Mortgage Services Inc.

Residential | May 2017 
You Must Give to Receive
Albert Einstein once offered the following advice: “Try not to become a person of success, but rather try to become a person of value.” Here is a funny and true story: A scientist who studied a...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Residential | May 2017 
Keep Calm and Carry On
Professionalism is important in the mortgage industry. Mortgage originators are advisers on the largest investment most people make in their lives. Borrowers want to know they can trust the person gui...
By Houtan Hormozian, vice president, Crestico Inc.

Residential | May 2017 
A Legacy of Respect
Chris Warner, one of the most respected residential mortgage leaders and sales trainers in the industry, retired last year to little fanfare, but his legacy carries on throughout the Washington, D.C.,...
By Malcolm B. Hollensteiner, regional director, George Mason Mortgage LLC

Residential | April 2017 
Why Homes Are out of Reach
The United States entered 2017 with an economy still sluggish in the aftermath of the largest recession in decades and business outlooks reflecting uncertainty about the direction the new presidential...
By Jim Jumpe, senior vice president and chief marketing officer, Arch Mortgage Insurance Co.

Residential | April 2017 
5 Business-Development Insights
Business development is all about building relationships. It’s about who you trust and who you want to do business with. There is a common misconception that business development is the same thing as ...
By Bill Dallas, co-founder and CEO, Cloudvirga


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