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Articles about Marketing


Residential | June 2017 
Modern Homebuyers Have Arrived
SIDEBAR At a Glance New initiatives to address the unique demands of modern homebuyers must facilitate: Friends buying homes together;Parental lending and gifting of downpayments;Homeb...
By Joe Melendez, CEO and founder, ValueInsured

Residential | June 2017 
The Housing Market Is in Transition
There is one thing that’s constant within the mortgage marketplace: change. It’s inevitable. As the industry evolves, those who are prepared for the changes will not only weather the cycles, but will ...
By Patty Arvielo, president and co-founder, New American Funding

Residential | May 2017 
Digital Ads Pack a Punch
A recent Nielsen Co. audience report shows that last year Americans spent nearly 11 hours a day, on average, consuming media via a digital device. That’s up from about 10 hours in 2015. And th...
By Lauren Walker, director of content, Adwerx

Residential | May 2017 
Smaller Is Mightier
Millennials have had a complicated relationship with homeownership. They are the nation’s largest living generation with a population of approximately 75 million, but the homeownership rate ...
By Esther Phillips, senior vice president, Key Mortgage Services Inc.

Residential | May 2017 
You Must Give to Receive
Albert Einstein once offered the following advice: “Try not to become a person of success, but rather try to become a person of value.” Here is a funny and true story: A scientist who studied a...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Residential | May 2017 
Keep Calm and Carry On
Professionalism is important in the mortgage industry. Mortgage originators are advisers on the largest investment most people make in their lives. Borrowers want to know they can trust the person gui...
By Houtan Hormozian, vice president, Crestico Inc.

Residential | May 2017 
A Legacy of Respect
Chris Warner, one of the most respected residential mortgage leaders and sales trainers in the industry, retired last year to little fanfare, but his legacy carries on throughout the Washington, D.C.,...
By Malcolm B. Hollensteiner, regional director, George Mason Mortgage LLC

Residential | April 2017 
Why Homes Are out of Reach
The United States entered 2017 with an economy still sluggish in the aftermath of the largest recession in decades and business outlooks reflecting uncertainty about the direction the new presidential...
By Jim Jumpe, senior vice president and chief marketing officer, Arch Mortgage Insurance Co.

Residential | April 2017 
5 Business-Development Insights
Business development is all about building relationships. It’s about who you trust and who you want to do business with. There is a common misconception that business development is the same thing as ...
By Bill Dallas, co-founder and CEO, Cloudvirga

Residential | April 2017 
Technology Can’t Replace the Human Touch
Anyone who has kids probably has seen them experience a moment of confusion over “old technology.” In fact, there are hilarious videos online of children trying to use rotary phones, typewriters and 1...
By Chris Backe, director of financial services, Velocify

Residential | March 2017 
Capitalize on the Web
Online advertising has evolved from a high-dollar, relatively vague marketing tactic to something almost any small business can do well — although few do, yet. From real estate agents to insur...
By Craig Rowe, contributor, Adwerx

Residential | March 2017 
Master Online Interactions
With winter ending, mortgage companies begin turning their attention toward the spring buying season and new business-development efforts. With millennials poised to make an imprint on the housi...
By Maureen Cioni, social media manager, Mortgage Network Inc.

Residential | February 2017 
Dispelling Lending Myths
Obstacles in the path to homeownership have reached mythical proportions, preventing many would-be homebuyers from even starting the journey. Loan originators are in a unique position to help cut borr...
By Danny Gardner, vice president of single-family affordable lending, Freddie Mac

Residential | January 2017 
Setting Smart Goals Is Good for Business
There may be any number of reasons why you fail to achieve your own goals, even if you have taken the time to write them down on paper. The goals may be too big to achieve, especially when personal ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | January 2017 
Combine Channels for Big Results
The Direct Marketing Association reports the current average response rate for direct mail is 3.7 percent, outpacing e-mail by more than 2 percentage points. Even when you consider that the number o...
By Craig Rowe, contributor, Adwerx


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