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Articles about Marketing


Residential | January 2017 
New Day Coming for MSAs
The Consumer Financial Protection Bureau (CFPB) recently had its wings clipped. The setback for the regulator was the result of a ruling by the U.S. Court of Appeals for the District of Columbia in ...
By Stanley M. Gordon, managing member, Gordon & Associates

Residential | December 2016 
Time to Reflect and Set Goals
As 2016 draws to an end, it is time to reflect on your performance for the year. Did you meet or exceed your goals? More importantly, were your goals too far out of reach or too easy achieve? Did you ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | December 2016 
Foreign Homebuyers Like to Feel at Home
Flocks of Canadian snowbirds travel annually to the U.S. to seek refuge from the frigid winters and to enjoy activities like golf, sightseeing and tennis. A National Association of Realtors report — t...
By Alain Forget, director of U.S. business development, RBC Bank

Commercial | December 2016 
Tech Is Just a Click Away
In today’s fast-paced commercial real estate market, it is now possible to market a property to thousands of qualified investors and financial sources. This type of speed to market is heavily dependen...
By Tina Lichens, chief operating officer, Real Capital Markets

Residential | November 2016 
Building Marketing Pillars
There are many avenues you can explore when generating leads in the mortgage industry, including both free and paid systems. You can connect with other industry leaders at events or search the web for...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2016 
Differentiate Yourself Online
If you want to increase the number of inquiries you get from your mortgage website, you should know it’s not all about showing up first in search results. Does your website look like a clone of every ...
By John Walko, co-owner and marketing specialist,

Residential | October 2016 
Search Engine Optimization 101
For many mortgage professionals, search engine optimization (SEO) is a foreign concept — something you hire a vendor to handle for your company. Like anything else in business, however, you’re better ...
By Elizabeth Morales, business development director, Applied Business Software Inc.

Residential | October 2016 
Defying Millennial Misconceptions
Millennials — those individuals born between 1980 and the mid-2000s — have been tagged with many descriptors: Gen Y, the Net Generation, the Boomerang Generation and Echo Boomers. In sheer numbers, mi...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | October 2016 
Mortgage Marketing Takes Time
One need to look no further than the advertisements of today’s mortgage industry — which promise borrowers expedited approvals and underwriting — to see there seems to be a strong focus on an originat...
By Whitney Blessington, vice president of marketing, Churchill Mortgage

Commercial | September 2016 
Your Character Is Your Brand
As a commercial mortgage broker, your value to your client is much more than the ability to originate a loan package that’s a little better than what your competitors might generate.  Borrowers depend...
By Mark J. Barnish, vice president of sales, Key Capital Mortgage

Commercial | September 2016 
The Art of Setting the Fee
There’s a basic question that affects commercial mortgage brokers — veterans and beginners: “How much should my commercial mortgage fee be?” It’s a great question. Like most things dealing with commer...
By Joe Mardesich, senior vice president, Harvest Small Business Finance LLC

Commercial | September 2016 
Online and on Target
Even though it has a reputation for being complicated, pay-per-click marketing is not so hard to master. In fact, for mortgage brokers, the simpler and more direct the message, the better the ch...
By Brittney Holcomb, director of paid search, The Finance Marketing Group

Commercial | September 2016 
Time to Disconnect and Network
Few marketers in the commercial mortgage business need to be convinced of the importance of Facebook, LinkedIn or Twitter. But those social media platforms work best when they are combined with trade ...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | September 2016 
New Data May Help Pry Open the Credit Box
Fannie Mae’s recent announcement to add trended credit data to its newest version of Desktop Underwriter (DU) represents a major change in the mortgage process and an opportunity for mortgage originat...
By Seth Kronemeyer, vice president and vertical-marketing leader, Equifax Mortgage Services

Residential | September 2016 
The Digital Finish Line Is Behind Us
One of the top-five imperatives for mortgage-industry executives is accelerating their digital transformation. The demand for transparency and client self-service, plus the need for compliance managem...
By Paula Tompkins, CEO and founder, ChannelNet


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