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Articles about Referrals


Residential | May 2012 
Persuade to Produce
In today’s tumultuous market, many mortgage professionals try to sell too much and persuade too little. That distinction is important to make — mortgage professionals who are skilled at persuasion and...
By John Alexandrov, CEO, REIC

Residential | January 2012 
How to Rack up Referrals
They say that referrals are the lifeblood of a successful mortgage originator’s business. If that is true — and I believe it is — maybe now would be a good time to check your blood pressure to see how...
By Doug Smith, president, Douglas Smith & Associates

Residential | January 2012 
Top 10 Tips for Working with Realtors
Savvy mortgage originators know that the key to a steady loan pipeline is forging relationships with top-performing real estate agents. If you are struggling to build and maintain relationships with R...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | January 2012 
Changing Regulations, Changing Technology
Now that 2011 has drawn to a close, the mortgage industry must reflect on its challenges, evaluate its progress and assess the work that lies ahead. Making predictions for 2012 requires a close examin...
By Cathy Blaszyk, vice president, ClosingCorp

Commercial | May 2013 
Set the Foundation for a Solid Relationship
Commercial mortgage brokers understand that closing a deal typically ends one relationship and begins another. The relationship between the buyer (who is also the borrower) and the seller terminates w...
By Suzanne Hollander, The People's Professor, Professor Real Estate LLC

Residential | May 2013 
Create a Business-Development Network
If the past few years have proven anything, it’s that regardless of the state of the economy, strong relationships can carry originators through the toughest of market conditions. Time and again, the ...
By Eddy Perez, president, Equity Loans LLC

Residential | May 2013 
Reaching Out to Realtors
A simple question lies at the heart of every mortgage professional’s business: What is the best way to generate income? Similarly, what’s the best approach to generating a paycheck? For many mortgage ...
By Justin Miller, branch manager, Primary Residential Mortgage Inc

Residential | April 2013 
The Business of Branding
The term “personal branding” may be a phrase you’ve heard a lot in recent years, sometimes being heralded as an indispensable marketing tool. But what exactly is a “personal brand” and what makes it i...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | March 2013 
Climbing Capitol Hill
With the 2012 election cycle now squarely in the rear-view mirror, it’s time for mortgage professionals to make their elected officials hear their voices. Lobbying is an important part of the mortgage...
By Gary Opper, managing member, Levie-Opper LLC

Residential | March 2013 
An Introduction to Warehouse Funding
It’s no secret that low interest rates have fueled a spike in mortgage refinancing activity. For mortgage bankers, this can present operational challenges to process, underwrite and close loans in a t...
By Susan Johnson, vice president, Fidelity Bank

Residential | March 2013 
Investing in Your Investors
The past five years in the mortgage industry have been marked by constant change. The number of available mortgage products has declined, underwriting criteria have tightened, countless companies have...
By Stuart Blend, regional sales manager, Planet Home Lending

Residential | October 2012 
Rebuilding and Reenergizing
Rebrand your business with focus and drive The mortgage industry can be a fickle place — as any branch manager, loan officer or broker who’s been laid off knows all too well. In these difficult tim...
By Dana Mundy, certified mortgage planner and branch manager, Cherry Creek Mortgage

Residential | October 2012 
What You Need to Satisfy Today’s Homebuyer
Real estate agents must keep an eye on the type of clientele entering the housing market today, spotting trends and working to meet their specific needs. The market always is fluctuating, and it’s imp...
By Jim Lowenstern, CEO, Castles Unlimited

Residential | January 2012 
Finding New Paths to Lead Generation
Interest rates are at all-time lows. Housing prices are discounted. Owning a home has become more affordable than renting in many areas. After three years of turmoil, the real estate market is poised ...
By Stuart Blend, regional sales manager, Planet Home Lending


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