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Articles about Referrals


Residential | May 2013 
Create a Business-Development Network
If the past few years have proven anything, it’s that regardless of the state of the economy, strong relationships can carry originators through the toughest of market conditions. Time and again, the ...
By Eddy Perez, president, Equity Loans LLC

Residential | May 2013 
Reaching Out to Realtors
A simple question lies at the heart of every mortgage professional’s business: What is the best way to generate income? Similarly, what’s the best approach to generating a paycheck? For many mortgage ...
By Justin Miller, branch manager, Primary Residential Mortgage Inc

Residential | April 2013 
The Business of Branding
The term “personal branding” may be a phrase you’ve heard a lot in recent years, sometimes being heralded as an indispensable marketing tool. But what exactly is a “personal brand” and what makes it i...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | March 2013 
Climbing Capitol Hill
With the 2012 election cycle now squarely in the rear-view mirror, it’s time for mortgage professionals to make their elected officials hear their voices. Lobbying is an important part of the mortgage...
By Gary Opper, managing member, Levie-Opper LLC

Residential | March 2013 
An Introduction to Warehouse Funding
It’s no secret that low interest rates have fueled a spike in mortgage refinancing activity. For mortgage bankers, this can present operational challenges to process, underwrite and close loans in a t...
By Susan Johnson, vice president, Fidelity Bank

Residential | March 2013 
Investing in Your Investors
The past five years in the mortgage industry have been marked by constant change. The number of available mortgage products has declined, underwriting criteria have tightened, countless companies have...
By Stuart Blend, regional sales manager, Planet Home Lending

Residential | October 2012 
Rebuilding and Reenergizing
Rebrand your business with focus and drive The mortgage industry can be a fickle place — as any branch manager, loan officer or broker who’s been laid off knows all too well. In these difficult tim...
By Dana Mundy, certified mortgage planner and branch manager, Cherry Creek Mortgage

Residential | October 2012 
What You Need to Satisfy Today’s Homebuyer
Real estate agents must keep an eye on the type of clientele entering the housing market today, spotting trends and working to meet their specific needs. The market always is fluctuating, and it’s imp...
By Jim Lowenstern, CEO, Castles Unlimited

Residential | January 2012 
Finding New Paths to Lead Generation
Interest rates are at all-time lows. Housing prices are discounted. Owning a home has become more affordable than renting in many areas. After three years of turmoil, the real estate market is poised ...
By Stuart Blend, regional sales manager, Planet Home Lending


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