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Articles about Referrals


Residential | March 2017 
Find Your True Clients
The housing market is shifting to a pronounced purchase environment, and the ability going forward to identify prospective clients cleanly and clearly as a mortgage originator will be essential to you...
By Dennis Black, CEO, Dennis Black and Associates

Residential | February 2017 
Pick a Niche and Stick With It
Everyone has heard the saying, “A Jack of all trades, but master of none.” The hidden truth of this saying is that trying to be a “Jack of all trades” will just burn you out. No one has the time to le...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | January 2017 
Setting Smart Goals Is Good for Business
There may be any number of reasons why you fail to achieve your own goals, even if you have taken the time to write them down on paper. The goals may be too big to achieve, especially when personal ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | January 2017 
Take Control of Your Future
President Theodore Roosevelt once said: “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.” With that quote in mind, let’s talk abou...
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Residential | January 2017 
New Day Coming for MSAs
The Consumer Financial Protection Bureau (CFPB) recently had its wings clipped. The setback for the regulator was the result of a ruling by the U.S. Court of Appeals for the District of Columbia in ...
By Stanley M. Gordon, managing member, Gordon & Associates

Residential | December 2016 
Time to Reflect and Set Goals
As 2016 draws to an end, it is time to reflect on your performance for the year. Did you meet or exceed your goals? More importantly, were your goals too far out of reach or too easy achieve? Did you ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | November 2016 
Building Marketing Pillars
There are many avenues you can explore when generating leads in the mortgage industry, including both free and paid systems. You can connect with other industry leaders at events or search the web for...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | November 2016 
Online Advances Create Better Connections
Much like time, technology just keeps marching forward, and mortgage professionals must keep up to stay competitive in a changing marketplace. The critical part of making technology work for you and y...
By Rey Maninang, senior vice president and national sales director, Carrington Mortgage Services LLC

Residential | October 2016 
Differentiate Yourself Online
If you want to increase the number of inquiries you get from your mortgage website, you should know it’s not all about showing up first in search results. Does your website look like a clone of every ...
By John Walko, co-owner and marketing specialist,

Residential | October 2016 
Search Engine Optimization 101
For many mortgage professionals, search engine optimization (SEO) is a foreign concept — something you hire a vendor to handle for your company. Like anything else in business, however, you’re better ...
By Elizabeth Morales, business development director, Applied Business Software Inc.

Residential | September 2016 
Attract Referral Partners With Strategy and Authenticity
Would you agree that most sales professionals, including mortgage originators, have at some point lost a potential referral partner due to lack of follow-up after the initial meeting? It is easy to fa...
By Casey Cunningham, chief executive officer and founder, XINNIX

Residential | September 2016 
Rank High to be Found Online
A 2015 study by Accenture found that 23 percent of U.S. consumers who applied for a mortgage in the previous year did so through the internet. These are local customers who researched rates and produc...
By Chris Johnstone, CEO, Connection Inc.

Residential | August 2016 
The Secret to Growing Your Business
There’s plenty of advice out there about how to grow a successful business as a mortgage originator. Many young originators look at industry leaders closing $100 million or more in loans per year and ...
By Shant Banosian, branch manager/senior vice president, Guaranteed Rate

Residential | August 2016 
Stop Chasing Business
Twenty years ago, branch managers would tell originators to, “Go out there and meet and greet agents. Get to know them.” This was probably good advice back then, but it doesn’t work well in to...
By Brian Sacks, mortgage loan originator, HomeBridge Financial Services Inc.

Residential | August 2016 
Mine Your Database for Nuggets of Gold
You may have heard the saying, “The money is in your database.” That’s because if you build your database correctly as a loan originator, you will have ready access to a large list of e-mail addresses...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros


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