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Articles about Referrals

 

Residential | September 2016 
Attract Referral Partners With Strategy and Authenticity
Would you agree that most sales professionals, including mortgage originators, have at some point lost a potential referral partner due to lack of follow-up after the initial meeting? It is easy to fa...
By Casey Cunningham, chief executive officer and founder, XINNIX

Residential | September 2016 
Rank High to be Found Online
A 2015 study by Accenture found that 23 percent of U.S. consumers who applied for a mortgage in the previous year did so through the internet. These are local customers who researched rates and produc...
By Chris Johnstone, CEO, Connection Inc.

Residential | August 2016 
The Secret to Growing Your Business
There’s plenty of advice out there about how to grow a successful business as a mortgage originator. Many young originators look at industry leaders closing $100 million or more in loans per year and ...
By Shant Banosian, branch manager/senior vice president, Guaranteed Rate

Residential | August 2016 
Stop Chasing Business
Twenty years ago, branch managers would tell originators to, “Go out there and meet and greet agents. Get to know them.” This was probably good advice back then, but it doesn’t work well in to...
By Brian Sacks, mortgage loan originator, HomeBridge Financial Services Inc.

Residential | August 2016 
Mine Your Database for Nuggets of Gold
You may have heard the saying, “The money is in your database.” That’s because if you build your database correctly as a loan originator, you will have ready access to a large list of e-mail addresses...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | July 2016 
Keep Others in Mind to Grow Your Business
Mortgage originators are always looking for ways to perform at the top of their field. The mortgage industry is centered around clients, and their overall satisfaction is largely dependent on how mort...
By Rick Scherer, senior mortgage planner, MSA Mortgage

Residential | July 2016 
To Stay on Top, Stay in Touch
Converting a lead into a loan is difficult enough. Once you have converted that lead, however, it’s even tougher to use that loan to grow your origination business. One of the best ways of doing this ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | July 2016 
Become the Hunted, Not the Hunter
As an originator, odds are good that you have had title-company reps, or other potential referral partners, trying to meet with you. The reps say they want to learn more about your business, but it’s ...
By Brian Sacks, mortgage loan originator, HomeBridge Financial Services Inc.

Residential | July 2016 
Do You See Points of Distress?
A nationwide decline in foreclosures and a diminishing number of underwater homeowners is obviously good news for the country and its housing market. For mortgage originators who specialize in distres...
By Amy Bergseth, vice president of operations, Exceleras LLC

Residential | June 2016 
Help Your Clients Avoid Insurance Pitfalls
Unless your clients are going to purchase a home without a loan, they will need to obtain homeowners insurance. Finding the right home insurance is a vital step in every homebuyer’s journey....
By Matt Naimoli, partner, G&N Insurance; and Zack Gould, partner, G&N Insurance

Residential | April 2016 
Ensure Customer Loyalty by Making Smart Referrals
Homeowners insurance is an important part of home protection that homebuyers need to consider. Although estimates vary, a large percentage of American homes — up to two-thirds — ar...
By Matt Naimoli, partner, G&N Insurance; and Zack Gould, partner, G&N Insurance

Residential | April 2016 
Make the Perfect Match for Your Borrowers
Everyone in the mortgage industry has heard it: The millennials are coming. This is the generation of 80 million individuals born between 1980 and 2000, but unlike the baby-boomer genera...
By Becky Walzak, president and CEO, rjbWalzak Consulting Inc.

Residential | April 2016 
Step Toward Success
As 2016 continues to unfold, people across the country are obsessed with getting in 10,000-plus steps each day to meet their fitness goals. That challenge is in front of them all day, displayed on the...
By John Meussner, production manager and executive loan officer, Mason-McDuffie Mortgage

Residential | March 2016 
Heed the Golden Rule of Service
A business traveler arrives at the gate early for his flight home and decides that he needs a shoeshine. He takes a seat at a nearby shoeshine stand. “Are you in a rush?” the owner o...
By Todd Duncan, founder, The Duncan Group

Residential | February 2016 
Find the Formula for Success
The mortgage industry is a delicate science. Finding the right mix of products, clients, lenders and referral partners is never easy — and it’s arguably never been tougher than in today’s environment ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

 
 

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