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Articles about Referrals


Residential | November 2006 
Relationships in a Box
The best salespeople know that the most important thing in sales is the relationship. For many, though, relationship-building is the most difficult part of the process. Many brokers excel...
By Guy J. Welker, president, River Rock Commercial Lending

Residential | November 2006 
By Owner — With a Broker’s Help
People talk about how to generate leads from for-sale-by-owner (FSBO) marketing campaigns. But whenever I ask attendees of mortgage-broker seminars how many of them have a successful FSBO campaign, ...
By Ron Vaimberg, speaker, teacher, training, Ron Vaimberg International

Residential | October 2006 
Steps to Success
If you want to make make the broker-to-banker transition or have started your own net branch, you must consider how you plan to beat the competition. To start, you must identify and capit...
By Sammy Averbuch, co-founder, Providential Bancorp Ltd.

Residential | October 2006 
Working the Yard
Yard signs are like billboards. Used correctly, they can advertise your business and your services. The more of them that you can place, the more prospects you can get into your pipeline. ...
By Mike Ratchford, president and CEO, Right Path Marketing LLC

Residential | September 2006 
The Art of Referrals
Imagine this scenario: You have worked hard to prove yourself as a valuable resource to a particular Realtor. Some of the work was tedious, but you kept telling yourself that once you were in, the r...
By Chad Weber, owner, Average Joe L.O.

Residential | September 2006 
One Relationship at a Time
What’s the major difference between the average loan originator and a top producer who closes 10 or more loans a month? It does not have to do so much with the number of leads they get from marketin...
By Mark Vukadinovich, director of marketing, BNTouch Mortgage CRM

Residential | September 2006 
All Systems Go
My first job out of college was as a supervisor at a saw mill. We made 100,000 feet of lumber every day. Logs went through the mill the same way with the same results each day. Of course, the machin...
By Todd Zurik, senior loan officer, Landover Mortgage

Residential | September 2006 
3 New Takes on Refis
Some say that new clients are worth an extraordinary amount of potential income based on the referrals they will give you. This is true. But there’s a way to earn more money, work fewer h...
By Duffy Gilligan, loan officer, loan officer training

Residential | August 2006 
It’s Who You Know
During the recent boom years, some mortgage companies hired loan officers with the idea that their friends and family would jump on the refi bandwagon and do their loans with “Cousin Fred.” It worke...
By Delaina Mitchell, first vice president, No Red Tape Mortgage

Residential | August 2006 
Education: An Eye-Opener in Changing Times
The mortgage industry saw many changes and transitions in the first half of this year. Some mortgage companies have downsized considerably, while others have closed their doors. To seize ...
By Bruce A. Rosenblat, president, North Star Home Lending

Residential | June 2006 
4 Laws of Success
A key to your marketing success is to make certain actions routine and natural part of your everyday business. There are four marketing programs every originator needs to work on daily to build refe...
By Mike Ratchford, president and CEO, Right Path Marketing LLC

Residential | June 2006 
There’s Value in Attending Closings
One of the most-important things you can do as an originator to enhance your clients’ experience and set the stage for referral business is to show up at closings. It’s as simple as that. ...
By Bliss Sawyer, president, Mortgage Marketing Strategies

Residential | June 2006 
Build Your Network, Build Your Business
Mortgage originators should be doing everything they can to attract new business and referrals. Most would agree that traditional methods are less than fun, and the results are often slow. And adver...
By Mike Davidson, business-development manager, EastWest Mortgage Services Inc.

Residential | April 2006 
Build Realtor Referrals: 5 Tips
Referrals have long been the lifeblood of the real estate and mortgage industries. According to a National Association of Realtors study earlier this year, 44 percent of homebuyers choose their Real...
By Tina Gonsalves, director of marketing, MILA Inc.

Residential | April 2006 
Why Get Leveraged?
Networking is key to growing a business in any industry. It helps build relationships on which  business can thrive. Leveraged relationships are efficient in the mortgage industry because...
By Louis Weiss, founder and owner, WebFast Consulting


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