Scotsman Guide > Rankings > Top Lenders 2013 > PrimeLending #2 Top Retail Volume

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Top Mortgage Lenders 2013: #2 Top Retail Volume 




PrimeLending successfully weathered an uneasy year for retail originations in 2013, while preparing for new federal regulations and compensating for a sharp decline in refinance business. Although the company’s total volume declined by 14 percent to $11.8 billion this past year, PrimeLending’s president Scott Bristol (pictured) is bullish about the purchase market in 2014 and making gains in the specialties of jumbo and renovation originations. He offers the following five secrets of remaining a top retail lender:

1. Vision

Create a vision for where you want your company to be in three to five years, and communicate it frequently and clearly. Being in sync around your purpose and vision helps prevent silos from forming in your organization and allows your team to be united.

2. Hire only the best

Hire the best, give them the tools to do their jobs, and then get out of their way. Be selective about the people you hire because they are the ones who create your culture. Maintain a culture and environment that attracts the best people through upholding shared values and putting a premium on excellence and quality of life.

3. Communicate

Everyone on the team needs to know how their role helps fulfill the purpose and vision of the company. This is how you can engage employees and motivate them to provide service beyond expectations, which creates a culture beyond compare. The importance of communication also applies to customers and business partners.

4. Challenge the status quo

Never accept as an answer: “Because we have always done it that way.” We must be willing to do things differently to get different results. Seeing things from a different perspective is sometimes key, and so is the ability to remain nimble and agile.

5. Focus on the consumer

Consumer behavior is evolving. We must be ready to communicate with consumers in their preferred medium and on their schedule. This is why we have implemented several systems, such as timely loan status updates and a consumer mobile app, to meet the customer where they are. (VW)

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