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   ARTICLE   |   From Scotsman Guide Residential Edition   |   January 2019

Scotsman Guide Turns 25 Years Old

Join us in celebrating our journey, because we wouldn’t be here without you

25 Year Logo

Scotsman Guide’s Residential Edition marks its 25th anniversary in 2019, and we’re in a mood to memorialize that remarkable milestone as a way of thanking all those who have supported the magazine over the years.

The first issue of the magazine was published under the title of Scotsman Brokered Loan Reference Guide and it promised to help mortgage originators “find several sources for every deal.”

The name of the magazine has since changed, but its original mission remains the same. We are here to help our readers be more successful in business by supplying information, analysis, business intelligence and other tools that can provide them with a competitive edge.

In pursuing that mission over 25 years, Scotsman Guide has not only survived the ups and downs of the economy, but it has endured through it all and continues to thrive thanks to your support.

There were fewer than 50 wholesale lenders represented in the loan matrixes published in the first magazine edition. Today, there are some 360 lenders represented. The matrixes provide users valuable information on branch opportunities, warehouse lending, nonprime niches, construction lending and more.

The first issue of the magazine was 16 pages and was mailed to some 1,460 subscribers. Today, the Scotsman Guide Residential Edition — which typically runs up to 180 pages or more — is delivered monthly to more than 41,000 subscribers. The magazine’s popular Top Originators annual rankings drew more than 3,000 entries this past year.

As we mark Scotsman Guide’s 25th anniversary of serving our readership community, made possible with the support of our loyal advertisers, we’d like to highlight some of the milestones of progress for the magazine over the past quarter century. Check out the timeline and feedback from some longtime subscribers in the pages that follow.

Scotsman Guide’s journey continues into the future. We hope you will continue to support us and stay on board for the ride ahead. Our next 25 years promise to be as exciting and fulfilling.

Scotsman Guide Residential Edition Timeline


25th Timeline Small


What Scotsman Guide Residential Edition Subscribers Are Saying

“I’m a small broker shop and, if I have a unique customer who has very specific lending needs, [Scotsman Guide is] the fastest way to make contact with wholesale lenders that might fit their needs.”

Hughes 2Jeannie Hughes, principal
Award Home Loans, Roseburg, Oregon
Subscriber since 2000


“I think it’s valuable to know all of the different lenders and all the different industry partners you [Scotsman Guide] highlight in the magazine on a monthly basis. It’s helped a lot over the years. … I look at the ads. I look at the articles. I really try to read it cover to cover.”

TolisArt Tolis, president
Tolis Mortgage Financial Group, and
president, Arizona Association of Mortgage
Professionals, Central Chapter
Fountain Hills, Arizona
Subscriber since 2005


“I have been in business since 1994, and I enrolled in Scotsman Guide, I believe, from the start. I enjoy getting both the print magazine and reading the articles online. Also, the site is a great resource for just about everything mortgage-related and more.”

GirasoleGary Girasole, chief executive officer
Peachtree Mortgage Services
Atlanta, Georgia
Subscriber since 1994


From the CEO

This year marks an extraordinary milestone for Scotsman Guide Media. For the past 25 years Scotsman Guide has informed, inspired and entertained mortgage professionals across the United States with our residential edition.

A lot has changed since my father first purchased the publishing business in 1985, but at its core Scotsman Guide has been about solving mortgage professionals’ most difficult problems since day one.

We are extremely thankful to all of our readers — past and present — for whom we have proudly worked side by side as we continually endeavor to help them and support their missions. It continues to be an honor and a privilege. Working directly with you has helped us to develop industry-leading products like our exclusive line of lender matrixes, the online lender search, and the only audited rankings of mortgage professionals around.

Long ago, Scotsman Guide found new ways to move its readers with exclusive access to information you couldn’t get anywhere else. As we enter this special year, there is no better connection between our legacy and our future as we prepare to offer new and exciting digital ways to interact with the mortgage industry.

That’s why as we navigate the complex digital world of mortgage lending, I am completely confident we will meet every creative challenge that comes along the way. We’ll continue to adapt to media’s changes because we have the creative minds, resources and the history to do just that, and more.

We have some wonderful plans in store to celebrate our anniversary throughout 2019. Although we don’t want to give away too much just yet, you can expect an entirely new ScotsmanGuide.com experience made for the mobile world, a new and improved online lender search and improvements to our digital editions. All these changes are just scratching the surface of what is in store for Scotsman Guide and our readers.

Finally, but certainly not least, at the very core of our business are our amazing team members. Their unceasing efforts prove to be what drives and pushes us forward time and time again. Regardless of the project they are working on, our team manages to deliver exemplary results that foster a consistently high level of satisfaction among our readers.

It is because of our readers, staff, advertisers and collaborators that after 25 years the residential magazine is still going strong, providing us with a platform to pursue and promote innovation that advances the mortgage industry.

Thank you again for your trust and loyalty, as you provide us with a constant motivation to push our boundaries and reach new heights.

Kevin

Kevin Britton-Simmons
CEO
Scotsman Guide Media


 


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