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August 2009 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
By Tony Stasiek, editor, Scotsman Guide Media

Q&A: Jim Pair, National Association of Mortgage Brokers
Jim Pair, President, National Association of Mortgage Brokers
By Ivanna C. Sukkar, editor, Scotsman Guide Media

Spotlight: Sacramento, California
By Darrick Meneken, associate editor, Scotsman Guide Media




Marketing Smarter with Web Tools
Online social media offer a path to free leads and increased business
By Bill Rice, founder and CEO,

Why Fighting the HVCC Matters
Brokers likely know how they're cut from the appraisal process -- but what of AMCs' role?
By J. Daniel Neumann, president, J. Daniel Neumann Appraisals Inc.

Red Flags Rule: A 3-Hour Cure
To prepare for the new identity-theft rule, ensure your policy is in shape
By Brad Kelso, vice president and director of marketing and product development, Informative Research

Catching Up with New Licensing Rules
Brokers must know what the S.A.F.E. Act requires and comply -- possibly, by Aug. 1
By George H. Marentis, president and CEO, Mortgage Compliance Consultants LLC

How to Avoid Due-Diligence Drama: 7 Steps
It's wise to study any firm you consider hiring to improve loan quality
By David L. Hippensteel, group member, Gerson Lehrman Group Councils

Your Profit Prospects in a Distressed Market
Opportunity abounds for brokers willing to build expertise and find investor clients
By Tom Duncan, Scotsman Guide Media, Inc

New Law Could Bring New Fraud Focus
More funding, oversight in fraud cases means brokers should step up verification efforts
By Richard Smith, loan originator, Churchill Mortgage

Exploring Branch Opportunities
Considering industry changes, some independent brokers may find value in branch partnerships
By Joe Ramis, branch-recruitment director, Inlanta Mortgage

The Weight of the Web
Having an online presence isn't enough -- customers and closings must follow
By Jerry Rouleau, owner, J. Rouleau & Associates LLC

3 Areas to Improve Your Communication
Learning how to leverage reading, writing and public speaking often will boost your marketing
By Gary Opper, president, Approved Financial Corp.

Tips for Effective Leadership
Devoted brokers can emerge from a tense market with increased influence and authority
By Mitch Harmann, chief information officer and vice president of operations, Liberty Banc Mortgage

Build Your Referral Network -- for Free
Business-networking groups can allow brokers to develop their client base at no cost
By Pete Castillejos, senior loan officer, 808 Home Mortgage Inc.

Tricks of the Traits for Lending Success
Personality and behavior characteristics often distinguish the best brokers from the rest
By Robert Nolan, president and CEO, IvyStone Sales and Personality Assessments LLC

The Key to Marketing: Product Knowledge
Diversifying? Starting anew? Knowing how to sell starts with knowing what you're selling
By David K. Lal, president , National Real Estate Council

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