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January 2012 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
By Jennifer Garrett, editor, Scotsman Guide Media

Featured Top Originator: Craig Miller
Craig Miller, FirsTrust Mortgage Inc, No. 8 Most Loans Closed (2010)
By Jennifer Garrett, editor, Scotsman Guide Media

Third-quarter delinquencies elicit cautious optimism
By David H. Stevens, president and CEO, Mortgage Bankers Association

Q&A: Dan Green, Waterstone Mortgage
Dan Green, loan officer, Waterstone Mortgage
By Jennifer Garrett, editor, Scotsman Guide Media

Spotlight: New Mexico
By Jennifer Garrett, editor, Scotsman Guide Media

Take the Randomness Out of Chance Encounters: One originator explains the benefits of tracking marketing metrics
By Randall Woods, editor, Scotsman Guide Media




Finding New Paths to Lead Generation
Marketing to different income streams can ensure a steady flow of referrals
By Stuart Blend, regional sales manager, Planet Home Lending

Make Your Mark on the Reverse Market
Help seniors get cash against their homes — while they live there
By Gerry Glavery, senior vice president, UHS America

6 Steps to Effective Blogging
Market your business — and your expertise — on the Internet
By David Krichmar, mortgage banker, America Home Key Inc.

The New Year Brings New Opportunities
Launch 2012 with lessons you learned from the past year
By Aphrodite C. Hill, president and co-founder, Testa Capital Group

Take a Staged Approach to Refinance Marketing
Generate leads and close loans by mixing direct-mail and e-mail campaigns
By Joy Gendusa, founder and CEO, PostcardMania

Rise to the Top of the Hiring Pool
Make sure you are the total package mortgage companies want
By Drew Waterhouse, managing director, Hammerhouse LLC

Changing Regulations, Changing Technology
Be prepared to handle more reforms in 2012
By Cathy Blaszyk, vice president, ClosingCorp

Embrace Seamless Loan Production
Know why new technology improves workflow and customer service
By Wil Armstrong, co-founder and CEO, Blueberry Systems LLC

Score Your Clients More Points
Use all available tools to ensure credit scores meet today’s tough limits
By Greg Holmes, national director of sales and marketing, Credit Plus Inc.

4 Risks of Residential Investments
Advise clients on pitfalls to watch out for in purchasing domestic properties
By Terica Kindred, founder and CEO, OutEstate Investments

Prepare for Brighter Days Ahead
Despite lingering problems, the origination industry is poised for recovery
By Vince Parlove, president, Michigan Mutual Inc.

Top 10 Tips for Working with Realtors
Stand out from the crowd when you forge new relationships
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

How to Rack up Referrals
Follow three suggestions to have more people sent your way
By Doug Smith, president, Douglas Smith & Associates

Empower and Engage Clients
Better customer involvement delivers increased efficiency and efficacy
By Ashish Shreni, practice lead for consumer lending, Cognizant Business Consulting; and Sanjit Bose, senior consultant, Cognizant Business Consulting

4 Steps to Mastering Social Media
Gear up your online marketing this year
By Jarred Alexandrov, social media architect, REIC

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