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September 2015 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
By Rob Crow, former editor, Scotsman Guide Media

Featured Top Originator: Carlos Larrazabal, George Mason Mortgage LLC
Carlos Larrazabal, No. 1 Top FHA Volume (2014)
By Victor Whitman, editor, Scotsman Guide Media

Q&A: Antoine M. Thompson, National Association of Real Estate Brokers
Antoine M. Thompson, executive director, National Association of Real Estate Brokers
By Rob Crow, former editor, Scotsman Guide Media

News Roundup
By Victor Whitman, editor, Scotsman Guide Media

Rising equity makes the cash-out option viable
By Daren Blomquist, senior vice president, Attom Data Solutions

Spotlight: Missouri
By Rob Crow, former editor, Scotsman Guide Media

Regulatory ambiguity complicates marketing pacts
By Bill Conroy, editor in chief, Scotsman Guide Media




3 Steps to Master Social Media
Build a solid profile, understand the process of attracting a following and have patience
By Kristi Kovalak, principal, K2 Marketing & Communications

Niche Marketing Is an Exacting Art
Mortgage originators can amplify their business by identifying and targeting the right audience with the right message
By Laura Martell, marketing manager, Mountain West Financial Inc.

The Well-Rounded Broker
Residential-loan originators should consider adding commercial loans to their repertoire
By Joe Mardesich, senior vice president, Harvest Small Business Finance LLC

The Return of Better Credit
As ‘boomerang buyers’ re-enter the market, you can help give their bid a boost
By Alisa Glutz, licensed mortgage banker, Cherry Creek Mortgage Co. Inc.

More than a Small Change in Downpayments
Several financing programs are available for homebuyers who are tight on cash
By John Wiseman, vice president, Mortgage Guaranty Insurance Corp. (MGIC)

Screencast Your Way to Success
Utilizing videos can change the way you deliver content to clients, and the way they feel about you
By Adam Heaney, vice president of sales, Emery Financial

Prospecting for Opportunity
Setting an appointment is the first step to landing a new client
By Todd Duncan, founder, The Duncan Group

Engage the Self-Directed Buyer
Developing a strategy that makes use of multiple tactics is key
By John Vella, chief revenue officer, Altisource Portfolio Solutions

Build a Better Brand
A different skill than marketing, branding creates lasting customer impressions
By Anisa Johnson, vice president of marketing and communications, Guardian Mortgage Co. Inc.

Make Your Sales Team Unstoppable
By hiring the right blend of people, your goals become easier to attain
By Amy Tierce, vice president of sales and marketing, Mortgage Equity Partners

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