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September 2017 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
It’s time to flip the marketing coin
By Will McDermott, managing editor, Ask a Lender

Featured Top Originator: Stephanie Machado Barto, GMFS LLC
By Steven Wyble, former online content editor, Scotsman Guide Media

Q&A: Rosalie Berg, Strategic Vantage Marketing & Public Relations
Mortgage marketing professionals wear many hats
By Will McDermott, managing editor, Ask a Lender

News Roundup
By Victor Whitman, editor, Scotsman Guide Media

Home flippers turn up the volume on financing
By Daren Blomquist, senior vice president, Attom Data Solutions

Spotlight: Tennessee
Tennesseans are getting back to work.
By Will McDermott, managing editor, Ask a Lender

Fed’s tapering plan seeks to ease the economy forward
By Bill Conroy, editor in chief, Scotsman Guide Media




Digital Danger Zone
Stay on the straight and narrow to avoid social media compliance issues
By Whitney Blessington, vice president of marketing, Churchill Mortgage

Move Beyond the Headlines
In down times, look for solutions instead of excuses
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Forging a Digital Connection
We all must learn the social media ‘rules of engagement’
By Dawn Dawson, marketing director, Mortgage Solutions Financial

Your Career Is a Choice, so Choose
The right training can help you advance and find happiness
By Joseph Grunebach, senior mortgage coach, Mountain West Financial

Get Into the Headlines
Personal branding helps the community learn who you are
By Jeffrey Nelson, creator,

Review Your Reviews
Marketing a bad reputation wastes money and hurts your business
By Daryl Spector, founder, Close More Loans USA

Is Green Worth the Green?
Appraising energy-efficient homes requires close coordination
By Michael Dresden, president, Dart Appraisal

Streamline Your Refi Business
Day 1 Certainty can keep pipelines full and moving swiftly
By Rey Maninang, senior vice president and national sales director, Carrington Mortgage Services LLC

Supporting Success
Your mortgage company’s marketing should carry your career forward
By Nikki Groff, chief marketing and business development officer, Wallick & Volk Mortgage

Go Social to Get Local Leads
Online marketing requires more time and effort than money
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Reducing Barriers to Homeownership
Freddie Mac’s Duty to Serve proposal addresses affordable-housing challenges
By Danny Gardner, vice president of single-family affordable lending, Freddie Mac

DIY Lending Websites
Do-it-yourself digital mortgages can be job killers or an originator’s best friend
By Carlos Sa, head of information technology, Mortgage Network Inc.

The New Face of the Market
Marketing to younger, more diverse borrowers requires the right tactics
By L. Maria Vergara, president, NAHREP Consulting Services

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