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March 2018 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
Tax changes may require marketing changes
By Will McDermott, managing editor, Ask a Lender

Featured Top Originator: Lauren Maxwell, American Eagle Mortgage
By Steven Wyble, former online content editor, Scotsman Guide Media

Featured Top Originator: Risha Kilaru, Guaranteed Rate
By Steven Wyble, former online content editor, Scotsman Guide Media

Q&A: Ron Haynie, Independent Community Bankers of America
Community banks are returning to the mortgage business
By Will McDermott, managing editor, Ask a Lender

News Roundup
By Victor Whitman, editor, Scotsman Guide Media

Some foreclosure auctions put money in a homeowner’s pocket
By Daren Blomquist, senior vice president, Attom Data Solutions

Spotlight: Florida
The Sunshine State’s future is bright.
By Will McDermott, managing editor, Ask a Lender

New tax law is expected to change homebuying behavior
By Bill Conroy, editor in chief, Scotsman Guide Media




Cultivate a Direct Mail Strategy
Data-driven, one-to-one marketing can grow your business
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Master the Conversion Game
When you regularly turn leads into loans, your business life gets much easier
By Bubba Mills, CEO and owner, Corcoran Consulting & Coaching Inc.

Are We Ready for Non-QM Lending?
Faith in the process is needed before tackling third-party nonprime loans
By Brent Houston, chief executive officer, ALTRA Mortgage Capital LLC

Embrace Technology or Risk Being Replaced
Software ‘robots’ can automate the lending process, but business always begins with people
By Stephanie W. Casper, senior vice president and head of bridge lending, CoreVest American Finance

Break the $50 Million Barrier
Use these five tips to exponentially increase your production
By Dan Moran, senior vice president of sales strategy and development, Guaranteed Rate Affinity

Don’t Overlook the Diversity Factor
Hispanic households represent a growing opportunity to expand your market footprint
By L. Maria Vergara, president, NAHREP Consulting Services

Find a Company to Call Home
Originators must seek stable ground as the sands shift in the industry
By Adam Thorpe, president and chief operating officer, Castle & Cooke Mortgage LLC

Five-Star Customer Service
Mortgage companies can learn a thing or two from restaurants and hotels
By Leonard Moniz, branch manager, Mortgage Equity Partners

Put Your Sig Line to Work
Get full marketing potential out of your e-mail with one simple trick
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

How eLending Transforms the Industry
The true value of a fully digital mortgage can be found in the data
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Create a Community of Clients
Cultivating the trust and respect of borrowers can expand your business
By Yanni Raz, CEO, HML Investments

Closing in on an eMortgage Standard
A future with fully digital loans is not far away
By Harry Gardner, executive vice president of eStrategies, Docutech

Canary in the Coal Mine
When should mortgage originators expect the next recession?
By Eric Fedewa, managing partner, Ascend Capital Partners LLC

Technology and Transparency
To compete today, originators need to master the two T’s
By Eric Egenhoefer, president and CEO, Waterstone Mortgage Corp.

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