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September 2018 Articles


Current Residential Magazine Cover

Inside Scotsman Guide’s residential edition, you’ll find all the tools that make our monthly, national magazine the leading resource for residential mortgage originators.

Our monthly departments include our award-winning Spotlight, which highlights a different state each month; columns from the Mortgage Bankers Association, RealtyTrac, Zillow and more; and in-depth looks at the news shaping the industry in our BackSpace feature.

Each month also brings you contributed articles from industry experts with information on how to stay compliant, build your business and excel in the mortgage industry.




From the Editor
Recession pain lingers more than a decade later
By Jim Davis, editor, Scotsman Guide Residential Edition

Featured Top Originator: Ben Anderson, LendUS
By Steven Wyble, former online content editor, Scotsman Guide Media

Q&A: Valerie Saunders, NAMB
NAMB aims to make the road less bumpy for originators
By Jim Davis, editor, Scotsman Guide Residential Edition

News Roundup
By Victor Whitman, editor, Scotsman Guide Media

Natural disasters can rattle local housing markets
By Daren Blomquist, senior vice president, Attom Data Solutions

Spotlight: Louisiana
Oil, water and tourism power the Pelican State’s economy
By Jim Davis, editor, Scotsman Guide Residential Edition

Gaze into the crystal ball of housing-market prognostication
By Bill Conroy, editor in chief, Scotsman Guide Media




Lead the Charge to Land New Clients
Mortgage companies can no longer rely on relationships alone to build business
By Jim Anderson, senior vice president and chief marketing officer, Certainty Home Loans

Build Your Brand Based on Trust
The first step toward marketing success is to make a plan and follow it
By Stephen Moffat, chief marketing officer, Guaranteed Rate companies

The Multifamily Arena Can Be Lucrative
Here is what you need to know to help borrowers find apartment-property financing
By Misty Read, director, Hunt Real Estate Capital

Find the Right Path Through the Training Gantlet
Create effective, engaging learning experiences by developing programs with generational appeal
By Amy Adams, assistant vice president of training and development , Plaza Home Mortgage Inc.

Show and Sell
Video should be a key component of any mortgage company’s marketing strategy
By Jake Tesch, digital marketing manager, Castle & Cooke Mortgage LLC.; and Connor Snyder, digital strategy manager, Castle & Cooke Mortgage LLC

Data Powers Marketing Campaigns
Originators can reach clients at the right time with the right message
By Mike Eshelman, head of consumer finance, Jornaya; and Jeremy Bowling, national sales manager , Union Home Mortgage

Stay Informed and Ignore the Buzz on Rates
Originators should follow these sources to see where the market is going
By Dick Lepre, senior loan adviser, RPM Mortgage

Alternative Loans Can Grow Your Business
Originators can tap into a bigger pool of borrowers by going beyond conventional lending
By Ray Brousseau, president, Carrington Mortgage Services LLC

This Road Map Generates Leads
There are advantages and disadvantages to paid and unpaid marketing campaigns
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Online Reviews Bolster Referrals
Reputations need to be tended or the unhappy few will do it for you.
By Scott Harris, CEO and founder , SocialSurvey

Don’t Ignore Human Interaction in a Tech-Obsessed World
Mortgage professionals need training in technology and interpersonal communication to excel in today’s industry
By Kenneth Capling, corporate fulfillment support, American Financial Resources Inc.; and Carmine Warren, training and development manager, American Financial Resources Inc.

What They Say About Your Business Matters
Online reviews are often overlooked or under-managed in the mortgage industry
By Henri Isenberg, chief operating officer,

The Best in the Business Earn the Borrower’s Trust
The emotionally charged homebuying experience calls for truth, honesty and transparency
By Mike Hardwick, founder and president, Churchill Mortgage

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