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Articles about Business Development

 

Commercial | April 2019 
What’s Your Brand?
Company branding is really important. Customers shop for brands, prefer some brands over others and can remain loyal to a brand for a lifetime. The brand represents a customer’s past experience with...
By Darin Young, president and CEO, Popular Commercial Lending Group

Commercial | April 2019 
Put Cold Calls in a Deep Freeze
There’s no denying the digital revolution sweeping through the commercial real estate industry. As technology advances, mortgage brokers are using new technologies to find the right customers and ...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | April 2019 
Seal the Deal by Knowing Who Calls the Shots
The scariest thing a car salesperson can see, according to the old saw, is a man wandering the lot by himself wearing a wedding ring. Can a deal be done then and there? Or is the real decisionmaker si...
By Michael Sunnaa, production manager for neighborhood lending, Wallick & Volk

Residential | April 2019 
Escape the Processing Quagmire
Key Points What third-party processors can do to help originators ...
By Suzanne Okun, president, Premier Processing LLC

Residential | April 2019 
The Best Match Delivers Results
If you’ve ever worked any kind of sales job — as a loan originator or otherwise — you know the frustration that happens after spending hours with a customer, only for them to walk out without buying a...
By Ethan Ewing, co-founder, ProPair

Residential | April 2019 
The Allure of Green
In today’s eco-friendly world, more consumers want to do business with environmentally conscious companies. This is just one reason mortgage originators should consider adopting a green philosophy for...
By Justin Schwing, vice president of national facilities, Planet Home Lending

Commercial | March 2019 
Close More Loans by Becoming a FICO Master
FICO credit scores are used by most lenders to determine credit risk and the interest rate that borrowers will be charged. Your clients have three distinct FICO scores from each of the three credit bu...
By Lukas Bull, credit analyst, Prime Commercial Lending

Commercial | March 2019 
Surety Bonds Protect You and Your Clients
There are thousands of mortgage brokers who assist clients in acquiring commercial and residential properties throughout the country — with more professionals entering the industry each year. Although...
By Eric Weisbrot, chief marketing officer, JW Surety Bonds

Commercial | March 2019 
Develop a Magic Touch
Uttered nearly a century ago by Nobel Peace Prize winner Christian Lous Lange, the notion that “technology is a useful servant but a dangerous master” has become more accurate every day. In the fast-p...
By Igor Zhizhin, president, American Street Capital LLC

Residential | March 2019 
Don’t Drown in the Sea of Lending Sameness
The definition of “good enough” is a moving target. Specific to the mortgage loan originator, what was considered “good enough” 12 months ago is likely not good  enough today. Considering the c...
By Denis G. Kelly, senior vice president of correspondent/national wholesale, Sprout Mortgage

Residential | March 2019 
Borrowers Are on Their Phones and You Should Be, Too
In today’s competitive mortgage industry, creating an exceptional client experience is essential. Borrowers in this digital, I-want-it-now-age expect the mortgage proce...
By Susan Graham, president and chief operating officer, Financial Industry Computer Systems Inc.

Residential | March 2019 
Mortgage Originators Need to Think Like Business Owners
You are a licensed mortgage originator who generates your own loans. You are not receiving a 9-to-5 paycheck. You need to produce or you’re not getting paid. Your company did not give you your li...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2019 
Clients for Life Await
Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without eve...
By Kirk King, president, Continuity Programs Inc.

Commercial | March 2019 
Surviving the 80/20 Iceberg
If you’ve recently attended any industry-related conferences or other events and have spoken with colleagues and competitors, you may have reached the conclusion that 2019 could be a tough year for co...
By Mark Monro, director of strategic markets, Seattle Funding Group

Residential | March 2019 
Persistence Will Pay Off in Troubling Times
Mortgage originators are in for a big change this year, especially those who have yet to experience a slowing, or even stagnant, housing market. This year will likely be the defining moment for many o...
By Mike Hardwick, president, Churchill Mortgage Corp.

 
 

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