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Articles about Lead Generation


Residential | September 2019 
Get a Complete Picture of Your Borrowers
In today’s increasingly competitive lending industry, bringing in additional loan applications to widen borrower pools is often easier said than done. With expanded financial data, that soon may chang...
By Steve Smith, CEO and co-founder, Finicity

Residential | September 2019 
Bring the Borrowers Into Focus
Ten years ago, the most advanced marketing discussions on lead generation revolved around clicks and conversion funnels, or getting people to visit your website and turning those visits into a sale. ...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | August 2019 
Dust Off the Phone
Quality mortgage originators must understand the homebuyer’s psyche in today’s lending environment. With the proliferation of data accessible via the internet, borrowers will shop interest rates until...
By Dennis Black, CEO, Dennis Black and Associates

Residential | July 2019 
Keep the Conversation Going
An overhaul of the home loan application form used by Fannie Mae and Freddie Mac also aims to make the document accessible to a growing number of bor- rowers who speak English on a limited basis. Here...
By Susan Graham, president and chief operating officer, Financial Industry Computer Systems Inc.

Residential | July 2019 
Put This Mortgage Industry Truism to the Test
Key Points ...
By Hiroshi Hishida, owner, North Star Capital Management LLC

Residential | July 2019 
Bring the Troops Home
As America’s finest return from years spent serving our country overseas, the prospect of finally having a place to call their own is an attractive one for members of all military branches. After all,...
By Rear Adm. Thomas C. Lynch, executive chairman, NewDay USA

Residential | July 2019 
Lead Generation Calls for a Hybrid Approach
It has long been said in the mortgage industry that you need to make a decision early in your career: Will you be a self-sourced loan originator, or will you work as an originator in a call cent...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | July 2019 
Brace for the Millennial Tsunami
Millennials delayed — but did not give up — on the dream of owning a home. With many carrying a significant amount of student-loan debt, roughly half of millennials say they can’t afford a home right ...
By Ben Mizes, co-founder and CEO, Clever Real Estate

Residential | June 2019 
Reach for the Clouds
We all know what happens when loans aren’t originated the right way. Regulatory penalties, lost business relationships and bad publicity are just a few consequences that await originators who ignore t...
By Raymond Eshaghian, president and founder, Greenbox Loans Inc

Residential | June 2019 
The Fixer-Upper Generation Can Boost Your Business
Chip and Joanna Gaines, alongside fellow HGTV stars Tarek El Moussa and Christina Anstead, can take partial credit for the resurgence in the fix-and-flip housing market. The pop-culture phenomenon of ...
By Will Jackson, wholesale sales manager, Angel Oak Prime Bridge

Residential | May 2019 
Ease the Uphill Battle of Today’s Mortgage Market
It has so far proven to be a tough year for the mortgage industry. Between margin compression, fierce competition, high operating expenses, compliance requirements, regulatory challenges and...
By Dale Vermillion, president, Mortgage Champions

Residential | May 2019 
The Power of Sharing
Most of us dip into social media at least once a day. Some of us are in and out of it all day long. And we are often in it for different reasons.  Typically, mortgage originators read, write and share...
By Niki Nevarez, regional vice president of operations, Mountain West Financial

Residential | April 2019 
Seal the Deal by Knowing Who Calls the Shots
The scariest thing a car salesperson can see, according to the old saw, is a man wandering the lot by himself wearing a wedding ring. Can a deal be done then and there? Or is the real decisionmaker si...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | April 2019 
Pinpoint the Best Prospects
Let’s face reality: It’s hard to predict homebuying trends right now. Higher interest rates are keeping many prospective homebuyers, both first-time and existing, from entering the market. In fa...
By Tyler Sawyer, vice president and general manager of the rental, real estate, and property data and analytics business, Equifax

Residential | April 2019 
The Best Match Delivers Results
If you’ve ever worked any kind of sales job — as a loan originator or otherwise — you know the frustration that happens after spending hours with a customer, only for them to walk out without buying a...
By Ethan Ewing, co-founder, ProPair


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